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Cases for Undergraduate

Displaying 161 - 170 of 419 results

United We Thrive: How The Guardian Media Group Returned to the Black

Almost three-and-a-half years after a turnaround strategy for the UK-based loss-making Guardian Media Group (GMG) was launched, it had finally managed to stem its losses. Key to the successful turnaround was a culture of openness, which was exemplified by how it allowed its partners to reuse its...
S$6.00

PropertyGuru: Driving AI Powered Real Estate

In March 2020, Manav Kamboj, CTO of PropertyGuru, an online property platform, wondered what it would take for his firm to become a one-stop solution-shop for property seekers in the home buying process. His company had just launched a new application – PropertyGuru Finance which could enable...
S$6.00

Emerging Hope Lanka: Empowering Rural Women in Sri Lanka

Emerging Hope Lanka was founded by Nilushika Silva Jayaweera (“Nilu”), a domestic worker-turned-entrepreneur in 2016. She had left her hometown in Sri Lanka, orphaned and penniless, to work in Singapore some 16 years earlier. Her determination and thirst for knowledge was the driving force that led...
S$6.00

DBS: Digital Transformation to Best Bank in the World

Discipline:
This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. The aim is to become the Best Bank in the World (BBIW) by 2020. The bank reaches its objectives in 2019 and continues to garner more banking accolades.
Building on Strategy...
S$6.00

Carlos Ghosn: The Rise and Fall of An Automobile Legend (A) and (B)

Discipline:
Carlos Ghosn, a Brazilian-Lebanese-French, is by many counts, one of the – if not the – most celebrated automotive executives of the late 20th and early 21st century. This is a two-part case about his career, leadership, and decision-making.
Part A starts in 1999, the early days of Ghosn’s arrival...
S$6.00

Vodien Internet Solutions: From Building Websites to Powering the Digital Back-end of Business

Discipline:
The case is set in mid-2015, as Vodien Internet Solutions’ founders Alvin Poh and John Jervis Lee consider their company’s journey from a small-business serving web design and development studio to a full-fledged web hosting company, which now aspires to become the dominant player in the Asian...
S$6.00

Funding Societies: Using Fintech to Support Small Businesses in Singapore

Discipline:
Jacquelyn Yang is the Senior Marketing Manager at a young Singapore company, Funding Societies, in the nascent debt crowdfunding scene in the island city-state. Debt crowdfunding, also referred to as peer-to-peer (P2P) lending, represents an alternative source of loans for businesses to borrow...
S$6.00

When the Customer Is Not Queen: The Cautionary Tale of Sasa Singapore

Discipline:
Sa Sa International Holdings Limited, a leading cosmetics retail group in Asia, announced on December 2, 2019 that it would close all 22 stores in Singapore. It attributed the closures to the less-than-satisfactory performance of its Singapore operations for many years, where it had recorded losses...
S$6.00

Daung Capital: Managing the Credit Risk Challenges of Microfinance in Myanmar

Discipline:
In September 2019, Daung Capital (Daung), a microfinance institution (MFI) in Myanmar, was preparing to launch a new loan product for farmers which entailed a lump sum repayment instead of monthly repayments like its other products. Leon Qiu, the co-founder of Daung, wondered how he could implement...
S$6.00

Semicon India: Demystifying Workforce Analytics (A) and (B)

Discipline:
In May 2015, Filip Daw, a human capital strategist with a leading consultancy, is hired by the Indian subsidiary of Semicon Inc (SI), an American semiconductor manufacturing company, to uncover the reasons behind the high attrition rate in the company. Established in 2005, SI is a design centre - a...
S$6.00

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