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Cases by Robin Speculand

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Strategy and Implementation for the Workplace of the Future: The Raffles Quay Asset Management Commercial Real Estate Story

by Robin Speculand, Tamas Makany, Jovina Ang
Discipline:
Strategy execution
This case study is set in June 2022, two and a half years since Raffles Quay Asset Management (RQAM) had rolled out its new vision in preparation for positioning itself for the workplace of the future. RQAM had been established in 2001 to manage and market the commercial properties developed by...
S$6.00

DBS: Digital Transformation to Best Bank in the World

by Annie Koh, Robin Speculand, Adina Wong, Wee-Kiat Lim
Discipline:
Strategy
This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. The aim is to become the Best Bank in the World (BBIW) by 2020. The bank reaches its objectives in 2019 and continues to garner more banking accolades.
Building on Strategy...
S$6.00

DBS Bank: Transformation Through Strategy Implementation

by Robin Speculand, Adina Wong
Discipline:
Strategy, Organisational Behavior and Leadership
Part A of the case takes place in February 2010. In late 2009 Piyush Gupta joined DBS Bank as its CEO and set about transforming the bank. His first 100 days were spent familiarising himself with the business. He then hosted a three-day strategy formulation retreat offsite with his top leaders. The...
S$6.00

SimpliFlying: Making a Great Idea Take Flight

by Michael Netzley, Adina Wong, Robin Speculand
Discipline:
Strategy, Marketing
This case won the Entrepreneurship category at the EFMD Case Writing Competition 2015.
More details here.

This is a two-part case series. Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision for...
S$6.00

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