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Cases by Arnoud De Meyer

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Urban Manufacturing: When Manufacturing in the City Adds Value

by Shantanu Bhattacharya, Lieven Demeester, Arnoud De Meyer
Discipline:
Economics
This case on urban manufacturing contains five ‘caselets’, nested as exhibits, that highlights the positive impact of urban manufacturing and analyses the value it creates for various stakeholders (i.e., customers, employees, ecosystem partners, and urban communities). The prognosis is that a...
S$6.00

Project Management at Kuehchic Desserts: Refreshing A Traditional Business

by Arnoud De Meyer
Discipline:
Business management
In February 2022, Daryl Lim, founder of Kuehchic Desserts, created his own recipes for kueh, bite-sized cakes local to Singapore, that are healthier and more appealing to modern tastes. Together with his friends, Sharon Tan and Shiva Kumar, he set up the business and worked out a strategy for the...
S$6.00

Developing the DfMA Ecosystem in Singapore’s Construction Industry

by Arnoud De Meyer, Sheetal Mittal
Discipline:
General Management
Set in 2019, this case describes the challenges faced in the adoption of DfMA (Design for manufacturing and assembly) concept by Singapore’s construction industry. Use of DfMA increased productivity manifold, requiring less time for completion and less manpower, in addition to providing a safer and...
S$6.00

Johnson & Johnson’s Choice of Regional Headquarters and Innovation Hub: Why Singapore?

by Arnoud De Meyer, Lipika Bhattacharya
Discipline:
International Business
In 2019, Ai Hua Ong, Group Chairperson, Asia Pacific of Johnson & Johnson (J&J), was ruminating over the choice of Singapore as the company’s regional headquarters (RHQ). While political stability, ease of doing business, a start-up friendly and open innovation ecosystem and supportive...
S$6.00

Schneider Electric: Optimising Business Opportunities from its Regional HQ in Singapore

by Arnoud De Meyer, CW Chan
Discipline:
International Business
In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional clients in the Singapore HQ building. He highlighted how the company would capitalise on digital transformation to help create a futuristic...
S$6.00

United We Thrive: How The Guardian Media Group Returned to the Black

by Arnoud De Meyer, Thomas Lim
Discipline:
Adaptive innovation
Almost three-and-a-half years after a turnaround strategy for the UK-based loss-making Guardian Media Group (GMG) was launched, it had finally managed to stem its losses. Key to the successful turnaround was a culture of openness, which was exemplified by how it allowed its partners to reuse its...
S$6.00

Encompass: Creating Innovation in Broadcast, Everyday

by Arnoud De Meyer, Anne-Valérie Ohlsson, Lipika Bhattacharya
Discipline:
Strategy
This is a two-part case series. Case A begins in October 2012, when Encompass Singapore has introduced innovative ways to increase the capacity of its facility to cope with its fierce growth over the past few years in the Pay-tv industry. The company has captured over 50% of the market for...
S$6.00

Rolls-Royce in Singapore: Becoming a Real Partner in the Group’s Global Network

by Arnoud De Meyer, Havovi Joshi
Discipline:
Operations and Supply Chain Management, International Business, Human Resources Management
This relatively short case describes the development of Rolls-Royce’s (RR) Seletar plant in Singapore, and in particular how the plant moved very quickly from a factory receiving information and innovation from its sister facility in the United Kingdom to a node in RR’s manufacturing network. The...
S$6.00

Rolls-Royce in Singapore: Harnessing the Power of the Ecosystem to Drive Growth

by Arnoud De Meyer, Peter Williamson, Havovi Joshi, Christopher Dula
Discipline:
Public-Private Partnerships, Operations Management, Human Resources Management, Entrepreneurship and Innovation
In order to meet increased demand for new aircraft-engine orders coming from customers in Asia, Rolls-Royce strategises and facilitates the company’s largest investment to date: the US$565 million Seletar Campus in Singapore – a 154,000 square metre site housing cutting-edge manufacturing, training...
S$6.00

‘Campus Connect’: An Infosys Program to Develop India’s Information Technology Ecosystem

by Arnoud De Meyer, Peter Williamson, Havovi Joshi, Christopher Dula
Discipline:
Human Resources Management
This case is set in April 2013, and discusses the key elements that have contributed to the success of Infosys Ltd’s Campus Connect Programme (CC) in developing India’s Information Technology talent over the past eight years. The CC programme is an industry-academia initiative that re-constructs...
S$6.00

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