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Cases by Fermin Diez

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Malaysia Airlines: Culture Transformation While Flying Through Turbulence

by Fermin Diez, Michael R. Bashshur, Cheah Sin Mei
Discipline:
Strategy
This case study follows Malaysia Airlines Berhad (MAB) through its Culture Journey (2018-2021), an initiative to rebuild the corporate culture as part of a broader turnaround strategy. The airline was stricken by twin tragedies in 2014 – the disappearance of Flight MH370 over the Indian Ocean and...
S$6.00

Semicon India: Demystifying Workforce Analytics (A) and (B)

by Fermin Diez, Tan Hwee Hoon, Lakshmi Appasamy
Discipline:
Analytics
In May 2015, Filip Daw, a human capital strategist with a leading consultancy, is hired by the Indian subsidiary of Semicon Inc (SI), an American semiconductor manufacturing company, to uncover the reasons behind the high attrition rate in the company. Established in 2005, SI is a design centre - a...
S$6.00

Maybank: Organisational Transformation Through Human Resources

by Fermin Diez, Adina Wong, Lakshmi Appasamy
Discipline:
Finance
It was January 2018. Nora Abd Manaf, Group Chief Human Capital Officer, Maybank, the largest bank by market capitalisation in Malaysia, is contemplating future challenges that the bank has to address in terms of artificial intelligence, the gig economy and a new generation of millennial employees....
S$6.00

Tiger Airways: Incentivising Talent Through Compensation

by Fermin Diez, Adina Wong
Discipline:
Organisational Behavior and Leadership, Human Resources Management
It was November 2012 and Koay P.Y., CEO of Singapore-based low-cost carrier Tigerair, was putting together a compensation plan to be submitted to the Board’s Remuneration Committee. He had been in discussions with Ong Chee Mei, Chief Human Resources Officer, on key considerations of designing a...
S$6.00

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