Hwa Gung Tea (HGT), a premium tea brand founded in Taiwan, has a rich history dating back to 1918. For many decades, the family business has been producing and distributing alpine Oolong tea cultivated at above 2,000 metres on the famous tea-producing Lishan mountains. Having transitioned through...
The case is set in April 2023, five years since Leow Ban Tat, CEO of Aquaculture Centre of Excellence Pte Ltd (ACE), founded the Singapore-based seafood start-up with the objective to rear healthy fish sustainably and help Singapore improve its food security and self-sufficiency.
ACE’s fish farm ‘...
Set in 2015, this case study is about how Singapore Airlines (SIA) and the Middle Eastern behemoths — Emirates, Qatar Airways, and Etihad Airways — adopt differentiation strategies to compete in the full-service passenger air travel industry. It highlights the multifaceted nature of an airline’s...
The case is set in September 2023, and talks about the energy transition of the oil and gas industry in context to ExxonMobil (Exxon), which has seen continued backlash from media and climate activists on its stance on climate change, strategies towards pivoting its core business towards more...
Set in 2023, the case documents the initiatives of the Safe in India Foundation (SII), a non-profit organisation, that aims to improve workers’ safety and social security in India’s automobile manufacturing industry. The issue is complex and multifaceted as the industry’s deep supply chain has many...
Set in 2023, this case describes the digitalisation and sustainability journey of Blue Bird, an Indonesia-based taxi business established in 1965. By 2014, when the company was publicly listed, it had become the country’s largest taxi provider. In 2023, it had expanded its business to include car...
In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and resorts across the globe, was contemplating growth plans for the company. Banyan tree was aiming to double its existing portfolio to 100 hotels and...
The case is set in April 2023, soon after DBS Bank Limited (DBS) reported a 20% net profit growth of US$6.02 billion. The bank’s CEO Piyush Gupta had attributed this growth to the company’s continuing digital transformation journey that had started more than a decade ago. Central to this journey...
This case study follows Malaysia Airlines Berhad (MAB) through its Culture Journey (2018-2021), an initiative to rebuild the corporate culture as part of a broader turnaround strategy. The airline was stricken by twin tragedies in 2014 – the disappearance of Flight MH370 over the Indian Ocean and...
Set in 2022, the case describes the partnership between Unilever Food Solutions (UFS) and The Social Kitchen (TSK), a social enterprise, to launch Unilever’s flagship alt-meat brand ‘The Vegetarian Butcher’ (TVB) in Singapore. With a focus on ‘future foods’, Unilever planned to double the number of...
