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Cases tagged with Strategy

Displaying 1 - 10 of 60 results

Fullerton Myanmar: Delivering Financial Inclusion Through Social Impact and Technology

This case is set in 2017, three years after Fullerton Myanmar (FFMCL), a microfinance institution (MFI) in Myanmar, was founded by Fullerton Financial Holdings, a Singapore-based firm that invests and operates financial institutions in Asian emerging markets. Since its inception, FFMCL has been...
S$6.00

Improving ComfortDelGro’s Flagging Taxi Business

Discipline:
Sandy Sim is a senior consultant at Future Solutions, a strategy consulting firm. She was tasked by Comfort Del Gro (CDG), a multinational land transport company, to help revive their taxi business in Singapore. Companies like Grab, a regional third-party taxi-booking app, and Uber, a global...
S$6.00

Matrix Cellular: Tapping into Innovation to Disrupt a Regulated and Saturated Market

Set in July 2015, the case follows Matrix Cellular (International) Services (Matrix), a telecommunications company that forayed into the nascent cellular telephony market in India, as a retailer of mobile handsets, accessories and international SIM cards. The Managing Director and Chairman of the...
S$6.00

Taxi Wars: Uber in China

The case describes how Uber, the mobile ride hailing service provider, made an entry into China in July 2014 and, after facing stiff competition from local players, was forced to sell its stake and exit the country two years later. Prior to Uber’s entry, China’s major players, Didi and Kuaidi, had...
S$6.00

The Prysmian Group: Strategy in Asia Pacific

Discipline:
Luigi Migliorini, CEO of Prysmian China, Frederic Grosse, CEO of Prysmian ASEAN and Frederick Persson, CEO of Prysmian Australia & New Zealand were discussing ways of increasing business in APAC. Prysmian is seeking to make the APAC region a second home market for the group. Previously, the...
S$6.00

DBS Bank: Transformation Through Strategy Implementation

Part A of the case takes place in February 2010. In late 2009 Piyush Gupta joined DBS Bank as its CEO and set about transforming the bank. His first 100 days were spent familiarising himself with the business. He then hosted a three-day strategy formulation retreat offsite with his top leaders. The...
S$6.00

Grab: Discovering New Frontiers for Growth in the Southeast Asian Sharing Economy

Launched in 2012, Grab began in Malaysia as a third-party e-hailing taxi dispatching mobile application. The company expanded at a remarkable speed and by 2015, the app had been downloaded more than 4.4 million times, averaging seven bookings per second. A year later the app had over 13 million...
S$6.00

MatchMove: Business Model Evolution

In early 2009, Shailesh Naik founded MatchMove, a Singapore-based online entertainment service provider. Naik and his business partner had identified a gap in the Asian online gaming market and their vision was to plug this gap with a company-specific platform that incorporated casual gaming,...
S$6.00

Unilever’s Lifebuoy in Myanmar: Soap Suds for Social Good?

Discipline:
This case has been set in June 2015, ten months after Unilever had re-launched Lifebuoy soap in Myanmar. The brand had performed exceedingly well, particularly in the metro and urban areas of Myanmar, and Unilever was on-target to achieve its goal of changing the handwashing behaviour of 20 million...
S$6.00

Lembu Dairy: Beyond Milk

Discipline:
It is July 2015, and Lembu Dairy, the fourth largest dairy producer in Malaysia, faces stiff competition in its retail production business. Although it performs well the in wholesale milk trade, it lacks its rivals’ extensive and long-standing marketing prowess. Patrick Heng Meng Loh, a seasoned...
S$6.00

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