Skip to content Skip to navigation

You are here

Home » Buy Cases

Cases for Undergraduate

Displaying 181 - 190 of 419 results

Amazon: Facing Low Customer Satisfaction in Singapore

by Marcus Ang, Chen Yongchang
Discipline:
Analytics
This case is set in 2018. The Institute of Service Excellence (ISE) at Singapore Management University conducted surveys in Singapore to measure customer satisfaction across 20 industries comprising more than 100 companies, and released the results as Customer Satisfaction Index of Singapore (CSISG...
S$6.00

Music Securities: Making an Impact through Crowdfunding

by Liang Hao, Anant Kapoor, Bihong Huang, Dave Luo Jia Xuan
Discipline:
Crowdfunding
This case is set in October 2019. Masami Komatsu, CEO of Music Securities (MS), had received a request from Toyomi Electric Co. Ltd. Toyomi Electric had suffered damages to its factory and workforce in the 2011 earthquake that had struck Japan, and needed urgent financing to rebuild its production...
S$6.00

Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) Challenge

by Seshan Ramaswami, S N Venkat, CW Chan
Discipline:
Marketing
Aditya Shome is the executive director of Marico Bangladesh Limited (MBL) who has to chart the firm’s future strategy. MBL, whose parent company Marico is based in India, oversaw the rapid rise of the Parachute brand of coconut oil in Bangladesh. Within a decade of introduction to the Bangladesh...
S$6.00

Kobe Influencer Marketing: Building Brand Awareness via Social Media

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
This case won the Outstanding Case Writer Competition category at The Case Centre Awards and Competitions 2021.
More details here.

Interview with the case authors

Link to the case teaser


In July 2019, Evangeline Leong, co-founder and CEO of Kobe (a Singapore based start-up providing...
S$6.00

Bettr Barista: A Shot at Better Lives

by Heli Wang, Sheetal Mittal, Adeline Natalia Lai Sue Yi
Discipline:
Strategy management
This case is set in 2019, and describes the social-entrepreneurial journey of Bettr Barista (‘BB’), a Singapore-based coffee company. Launched in 2011 as a coffee academy, BB offered disadvantaged women and youth in Singapore a four-month long holistic programme providing barista skills for...
S$6.00

Stark Resorts: Taking Care of What’s “Bugging” Your Guests

by Philip Zerrillo, Josephine Tan
Discipline:
Service Management
Set in February 2019, Stark Resorts Hotel (“Stark Resorts”) is a case based on the real-world experiences of the authors. The hotel, a US$155 million investment, had been plagued by insects since its grand opening 15 months earlier. Of even more concern was the avid social media influencer who had...
S$6.00

Globe Telecom: Redefining Telecommunication in the Philippines

by Philip Zerrillo, Havovi Joshi, Christopher Dula
Discipline:
Transformations
Globe Telecom, a leading telecommunications service provider in the Philippines, had a long history in the communications business. The company was incorporated in 1935 as an international wireless communications company connecting the Philippines to the rest of the world, and in 1994, it became...
S$6.00

Airport Retailing at Mondelez: The Launch of Toblerone Crunchy Almond in Asia

by Seshan Ramaswami, Rajiv Malhotra
Discipline:
retail
The case describes the challenges and opportunities of airport retailing in the confectionery category from both manufacturers’ and retailers’ perspectives. It is based in 2012, when Mondelez planned to launch a new flavour of its flagship brand, Toblerone, the first in 15 years, at Singapore,...
S$6.00

Twitter’s Acquisition of Magic Pony Technology in the Race for AI

by Kenneth Goh, Paulina Chilarska, Cheah Sin Mei
Discipline:
Entrepreneurship
June 20, 2016. It was the day Magic Pony Technology galloped to fame after Twitter announced its acquisition of the Artificial Intelligence (AI) start-up for a reported US$150 million. Co-founded by Rob Bishop and Zehan Wang in London in 2014, Magic Pony specialised in using machine learning, a...
S$6.00

National University Cancer Institute Singapore: Pioneering an Innovative Healthcare Model

by Daniel Mack, Katharina Lange, Adina Wong, CW Chan
Discipline:
Process innovation
Associate Professor Chng Wee Joo, Director of the National University Cancer Institute Singapore (NCIS), started to move the treatment of cancer patients out of the hospital to the community and patients’ homes. This innovative business model was implemented to manage the lack of space in the...
S$6.00

Pages

Looking for something?