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A good case, like good writing, is easy to read. With their extraordinary storytelling
capabilities and experience, the team of case writers and researchers who contribute
cases and assist our faculty writing cases to deliver compelling stories that captivate readers.

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Top Faculty Case Writers

Srinivas K. REDDY

Professor of Marketing

Philip Charles ZERRILLO

Professor of Marketing

Arcot Desai NARASIMHALU

Professor of Information Systems

TAN Swee Liang

Associate Professor of Economics

Mark CHONG

Associate Professor of Corporate Communication

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