Skip to content Skip to navigation

You are here

Home

Cases by Michelle Lee

Displaying 1 - 3 of 3 results

Funding Societies: Using Fintech to Support Small Businesses in Singapore

by Michelle Lee, Hannah H. Chang, Anirban Mukherjee
Discipline:
Marketing
Jacquelyn Yang is the Senior Marketing Manager at a young Singapore company, Funding Societies, in the nascent debt crowdfunding scene in the island city-state. Debt crowdfunding, also referred to as peer-to-peer (P2P) lending, represents an alternative source of loans for businesses to borrow...
S$6.00

Singapore Management University: Marketing A Master of Business Administration Programme

by Seshan Ramaswami, Michelle Lee, CW Chan
Discipline:
Marketing
Lieven Demeester was the Associate Dean of the Singapore Management University (SMU) Master of Business Administration (MBA) programme. The University was launched in 2000 as a school with a distinctive approach to undergraduate education relative to two well entrenched local competing business...
S$6.00

Pyra: Delighting Millennials with Beauty in a Subscription Box

by Hannah H. Chang, Michelle Lee, Anirban Mukherjee
Discipline:
Marketing Strategy, Internet Marketing
The case is set in 2014, from the perspective of Pyra, a Singaporean subscription box company for beauty products. Subscription-box services are a fairly new business model that involves the delivery of product(s) to the consumer on a periodic basis. A more recent variant of subscription-box...
S$6.00

Looking for something?