The case is set in September 2023, and talks about the energy transition of the oil and gas industry in context to ExxonMobil (Exxon), which has seen continued backlash from media and climate activists on its stance on climate change, strategies towards pivoting its core business towards more...
In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and resorts across the globe, was contemplating growth plans for the company. Banyan tree was aiming to double its existing portfolio to 100 hotels and...
The case is set in April 2023, soon after DBS Bank Limited (DBS) reported a 20% net profit growth of US$6.02 billion. The bank’s CEO Piyush Gupta had attributed this growth to the company’s continuing digital transformation journey that had started more than a decade ago. Central to this journey...
This social network data analysis case presents the scenario of the launch of a new version of a popular video game called ‘Thrive in Space’ by a gaming company. The company’s Chief Marketing Officer Tina Lohn wants to run an influencer marketing campaign on social platform Twitch to reach its live...
This case study begins in October 2022, two years after Sophia and Eileen Goh, who were sisters, rebranded the footwear company to expand its customer base from baby boomers and Gen X to millennials and Gen Z.
The footwear brand was originally positioned as a workwear brand, specifically to cater...
This simulation case is meant to be used as a learning object for students to understand the various facets of the Resources, Events, Agents (REA) data model in designing accounting information systems. The case allows students to analyse the various entities in an REA data model, and identify...
This case talks about the 3P (People, Planet, Profit) strategies of Ant Group backed MYbank, which was established as an online bank in China, as part of Alibaba’s ecosystem, with the vision of providing inclusive finance services to SMEs and farmers in rural China.
In April 2022, however, the...
Set in April 2022, this case delves into supply chain disruptions faced by 3M in and after the Covid-19 pandemic, and the strategies used by the company to cope with the challenges. The case begins by tracing the history of 3M as an ‘Innovation Machine’, and its internationalization strategy in its...
The case is set in May 2021 and talks about a Singapore-based small-medium enterprise decision science company called Blackbox (BB) and how it used conversational AI, human-centered design, and a technology innovation partner to design and develop a chatbot that helped its clients understand data...
