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Cases by Lau Yi Meng

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Riding on the Cryptocurrency and NFT Wave: Twitter Needs to “Show Me the Money”

by Lau Yi Meng, Ke Ping Fan, Thomas Lim
Discipline:
Marketing Channels
New Twitter CEO Elon Musk had been aggressively cutting costs since he acquired the company in October 2022. Much of this had been accomplished by retrenching huge numbers of staff. Meanwhile, Musk’s moves to restore banned accounts had eliminated a host of key advertisers, causing its main source...
S$6.00

Going Digital? Mission Possible: Hawkers United – Dabao 2020’s Takeaway from the Pandemic Fallout

by Lau Yi Meng, Lo Siaw Ling, Thomas Lim
Discipline:
Business process reengineering
Second-generation hawker Melvin Chew decided to set up the Hawkers United – Dabao 2020 Facebook group after the Singapore government announced that dining in at hawker centres, and all other food and beverage (F&B) establishments would be banned, following the imposition of the circuit breaker...
S$6.00

When the Customer Is Not Queen: The Cautionary Tale of Sasa Singapore

by Lo Siaw Ling, Lau Yi Meng, Thomas Lim
Discipline:
Hybrid channels
Sa Sa International Holdings Limited, a leading cosmetics retail group in Asia, announced on December 2, 2019 that it would close all 22 stores in Singapore. It attributed the closures to the less-than-satisfactory performance of its Singapore operations for many years, where it had recorded losses...
S$6.00

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