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Cases by Thomas Lim

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VITAL: A Singapore Public Agency Transforming from Within for Revitalisation, Efficiency, and Future-Readiness

by Hoe Siu Loon, Thomas Lim
Discipline:
Organizational Transformation
Singapore public agency VITAL offered corporate shared services including human resources (HR), payroll, and finance to agencies across the Singapore Public Service. Due to the nature of their jobs, VITAL officers handled a large volume of mundane administrative work. As automation was being...
S$6.00

JUMBO Group: Transformation Recipe for Building and Scaling a Smart F&B Business

by Geng Xuesong, Andrew Chin, Thomas Lim
Discipline:
Digital Transformation
It has been a bumpy few years since 2020 for JUMBO Group CEO and Executive Director Ang Kiam Meng. JUMBO Group, like many other firms in the food and beverage (F&B) industry, faced significant challenges during the COVID-19 pandemic from 2020 to 2022. Prior to the pandemic, it had established...
S$6.00

Blazing a Trail in the Charity Sector: Singapore’s Metta Welfare Association Raises Funds by Selling NFTs

by Lo Siaw Ling, Graham Ng, Thomas Lim
Discipline:
Digital Transformation
Singapore-based Metta Welfare Association (Metta) had been keenly aware of the need to digitalise, and had taken steps to do so under the leadership of Felicia Wee, the Deputy Executive Director. With the coaching of its partners – NFT Ventures and Mega X World – Metta decided to embark on the sale...
S$6.00

Gong Cha’s Return to Singapore: Rebuilding a Popular Bubble Tea Franchise

by Seshan Ramaswami, Josephine Tan, Thomas Lim
Discipline:
Marketing
The case describes the relaunch of the popular bubble tea franchise Gong Cha in Singapore in December 2017. This was seven months after its 80 outlets were converted, within a week, into a new chain named LiHO TEA by the former Gong Cha franchisee. Kang Puay Seng, the new franchisee, had the...

Ideas and Not Solutions: Enabling Innovation through Internal Crowdsourcing in the Tata Group

by Reddi Rayalu Kotha, Chon Phung Lim, Thomas Lim
Discipline:
Open innovation
Ravi Arora, Vice President (Group Innovation), Tata Sons Private Limited, and his Group Innovation team initially faced difficulty when introducing the concept of open innovation to the Tata Group. They tried to ease the staff into embracing it by getting them to share problem statements, learn...
S$6.00

Riding on the Cryptocurrency and NFT Wave: Twitter Needs to “Show Me the Money”

by Lau Yi Meng, Ke Ping Fan, Thomas Lim
Discipline:
Marketing Channels
New Twitter CEO Elon Musk had been aggressively cutting costs since he acquired the company in October 2022. Much of this had been accomplished by retrenching huge numbers of staff. Meanwhile, Musk’s moves to restore banned accounts had eliminated a host of key advertisers, causing its main source...
S$6.00

No Longer Left on the Shelf: How Savour! Made Yet-to-be-Sold F&B Products an Attractive Proposition

by Chiraphol New Chiyachantana, David K. Ding, Jack J. Hong, Thomas Lim, Pattarawan Prasarnphanich
Discipline:
Social Enterprise
Singapore-based tech social enterprise Savour! seeks to make procurement smoother and more productive by linking up suppliers like merchants with less commercially-oriented procurers such as non-profit organisations and school clubs via its B2B e-commerce platform and app. It originally focused on...
S$6.00

The Other WTO: Using Toilet Humour to Facilitate Global Access to Toilets

by Kenneth Goh, Thomas Lim
Discipline:
Customer Strategy
When Jack Sim turned 40, it was the height of the 1997 Asian Financial Crisis, which had decimated half his wealth. The Singaporean entrepreneur found himself wanting to live a more meaningful life, and decided to devote his remaining years to promoting the need for clean sanitation. He first set...
S$6.00

From Broadcaster to National Media Network: Tracing Mediacorp’s Evolution to a Transmedia Ecosystem

by Geng Xuesong, Andrew Chin, Thomas Lim
Discipline:
Digital Transformation
Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen...
S$6.00

Amara Hotels & Resorts, Singapore: Building Competitive Advantage through Sustainability and CSR Initiatives

by Seshan Ramaswami, Josephine Tan, Thomas Lim
Discipline:
Marketing Strategy
Amara Hotels & Resorts is a family-managed public-listed company running three business hotels, one each in Singapore, Shanghai and Bangkok, in addition to a resort on the island of Sentosa off the southern coast of Singapore. The company is led by Albert Teo, the son of the hotel chain founder...
S$6.00

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