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Cases for Undergraduate

Displaying 191 - 200 of 419 results

Starbucks China: Facing Luckin, The Local Disruptor

Discipline:
Set in 2019, the case describes the challenge Starbucks faces from Luckin coffee, a local start up in China. Having entered China in 1999, Starbucks was the undisputed leader with more than 70% market share and 3600 cafes by 2018. The brand’s success was rooted in its core proposition of providing...
S$6.00

Battling Dirty Toilets: Singapore’s Final Frontiers

This case, set in June 2018, chronicles the challenges that Jack Sim, self-made millionaire and founder of the World Toilet Organisation (WTO), encountered in his decades-long quest to clean up dirty public toilets in Singapore’s coffeeshops and hawker centres. A key obstacle he faced was the lack...
S$6.00

Red Flags Accounting Fraud Game

The case describes the Red Flags game, a single-player game that is complementary to seminar teaching, and provides more flexible experiential learning opportunities for students. It is aimed at teaching students the internal control and fraud prevention concepts covered in the Accounting...
S$6.00

Sun Ray Scheme: Building Leadership Capabilities in the Social Service Sector

Discipline:
It was March 2019, and Fermin Diez, Deputy CEO of the National Council of Social Service (NCSS), ran the Sun Ray scheme that had been launched in 2014 to mitigate manpower issues due to pay disparity and lack of career progression in the social service sector. Singapore’s heretofore prosperity did...
S$6.00

Artepharm: Commercialising the Malaria Cure in Africa

Discipline:
This case is set January 2019. Song Jianping is senior advisor to Chinese pharmaceutical firm Artepharm, which has been engaging in malaria elimination in Africa since 2003. With a deep understanding of the African market, the company has developed an innovative approach to malaria elimination,...
S$6.00

Encompass: Creating Innovation in Broadcast, Everyday

Discipline:
This is a two-part case series. Case A begins in October 2012, when Encompass Singapore has introduced innovative ways to increase the capacity of its facility to cope with its fierce growth over the past few years in the Pay-tv industry. The company has captured over 50% of the market for...
S$6.00

ARM Holdings: IP Licensing to Internet of Things

Discipline:
In the summer of 2016, ARM Holdings (ARM), a British semiconductor IP licensing firm, has been acquired by Japanese conglomerate SoftBank. The acquisition is a strategic leap for Softbank to expand its market outreach into the Internet of Things (IoT) market. Share prices of ARM have soared by 63%...
S$6.00

Iuiga’s Conundrum: ‘Clicks’’ Only or ‘Bricks’ Too?

Discipline:
Set in 2018, the case describes how Zang Hao, the CEO and co-founder of Iuiga, a Singapore based e-commerce start-up, eschewed the conventional e-retailing model by acquiring complete control over its value chain including ownership of the items retailed through the adoption of original design...
S$6.00

Singapore Management University: Marketing A Master of Business Administration Programme

Discipline:
Lieven Demeester was the Associate Dean of the Singapore Management University (SMU) Master of Business Administration (MBA) programme. The University was launched in 2000 as a school with a distinctive approach to undergraduate education relative to two well entrenched local competing business...
S$6.00

Grab: Building A Leading O2O Technology Company in Southeast Asia

The case is set the day after Grab Holdings (“Grab”) announced the acquisition of its largest rival, Uber, on 26 March 2018, and traces back its evolution from a start-up struggling to gain traction in its target market to the region’s first decacorn (start-up with $10 billion or more value)....
S$6.00

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