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Cases for Undergraduate

Displaying 1 - 10 of 199 results

Luxola to Sephora Online: Opportunities in Beauty

Discipline:
In 2011, Alexis Horowitz Burdick founded Luxola, an e-commerce platform selling branded cosmetics online in Singapore. By 2015, Burdick was able to expand her venture across 12 markets in Asia Pacific region and was acquired by Louis Vuitton Moet Hennesey (LVMH) under its cosmetics arm of Sephora....
S$6.00

Great Women: Integrating Micro-Entrepreneurs into the Regional Value Chain

The case, set in mid-2017, traces the evolution of a gender-responsive regional level multi-stakeholder platform called GREAT Women ASEAN, dedicated to the economic empowerment of women micro-producers. In 2008, Jeannie Javelosa (Jeannie) and her friends Regina Francisco and Pacita Juan, had set up...
S$6.00

Data Analytics-Driven E-Commerce for the Small Seller: Zilingo

Discipline:
Zilingo, a play on the word ‘Zillions’, is an online e-commerce platform for selling fashion products and was founded by Ankiti Bose and Dhruv Kapoor in Bangkok in 2015. Established with the vision of providing the small seller in South East Asia with an efficient online platform to sell their...
S$6.00

Amazon and Walmart on Collision Course

Discipline:
The case describes how Amazon and Walmart have been two of the most successful retailers in history and responsible for changing the rules of the game in the retail industry. In their wake, they have driven many retailers out of business while transforming how suppliers manage their relationship...
S$6.00

Juntos Global: Deploying Human Centered Design to Motivate the Newly Banked

Discipline:
The case is set in March 2018. Neha Bhatia Ramdas the Director of Sales at Juntos Global is visiting a prospective partner bank of her company in Singapore, which wants to expand its outreach amongst the unbanked population in South East Asia. The partner bank is not comfortable in sharing their...
S$6.00

Kova: Becoming a Vietnamese Household Name in Paint

Set in 2016, this case follows Phua Koon Kee, the CEO of Kova Group, one of the largest paint manufacturers in Vietnam, as he pondered upon the business expansion strategy that could elevate the Kova brand’s status to that of a household name. Based on a patented NANO technology that used silicates...
S$6.00

Miracle Mangroves: Funding of Green Shields in the Bay of Bengal

The case captures the story of Worldview International Foundation (WIF), focusing especially in the 2012–2016 period during which the organisation started to restore and develop a mangrove forest in the Bay of Bengal on the west coast of Myanmar. The story focuses on the decision-making processes...
S$6.00

“No More Uncle”: Asian Men’s Beauty in the Marketing Spotlight

Discipline:
This descriptive case discusses an emerging global market trend and opportunity – the increasing use of beauty products by men, especially those in Asia. “No More Uncle” captures the emotional motivation behind unappealing and/or older-looking men to transform themselves.
Ironically, Asian men were...
S$6.00

Thien Long Group Corporation: Stationery Success in Vietnam, Dynamic Ambition Beyond

Discipline:
This case is set in 2017, when Co Gia Tho, Chairman of the Board at Thien Long Group Corporation (“TLG”), a Vietnam-based manufacturer and supplier of writing instruments and stationery products, is considering further international expansion. While Vietnam already had over 65,000 points of sale...
S$6.00

SureCash: Promoting Financial Inclusion in Bangladesh

Discipline:
The case is set in December 2017, in Dhaka, Bangladesh, and describes the journey of a mobile financial service (MFS) provider called SureCash in Bangladesh, and the various facets of the MFS industry in the country.
The MFS industry in Bangladesh is perceived to be oliogopolistic. While this is a...
S$6.00

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