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Cases for Undergraduate

Displaying 1 - 10 of 215 results

Prudential Singapore: Subsidiary CEO Succession – Trick or Treat

In October 2016, Wilf Blackburn, the CEO of Prudential Assurance Company Singapore (PACS) started an organisational transformation journey to reposition PACS as the number one insurance company in Singapore. Earlier that year, PACS’ market share had fallen from 22 per cent in the previous year to...
S$6.00

The Founding of Flipz: Living the Entrepreneurship Dream?

Discipline:
The Flipz case is inspired by real events experienced by the founders of Carousell. Carousell is a Singapore-based mobile classified app for consumer-to-consumer selling and buying of new and second-hand goods. Despite the initial skepticism towards their venture, the founders managed to gain...
S$6.00

SMRT: Internal Crisis Leadership

Asyraf and Nasrul, two young trainees of SMRT Corporation Limited (SMRT), a multi-modal public transport operator in Singapore, were killed on the tracks near the Pasir Ris MRT station on 22 March 2016. They were part of a 15-member team led by an assistant engineer. The team had walked in single...
S$6.00

REC Solar: Strategising on a Solar Coaster

Discipline:

In 2017, the solar panel industry was in choppy seas due to a sudden drop in panel prices, and many large companies started to report bankruptcy. Steve O’Neil, the CEO of Renewable Energy Corporation (REC), was worried about the future of the solar industry and began reassessing REC’s market...
S$6.00

Shrimp on Smartphones? eFishery: Agile Innovation in Indonesian Aquaculture

Discipline:
Part A. In November 2016, Gibran Huzaifah, CEO of Indonesian firm eFishery that sells automated fish feeders for fish farmers, ponders a strategic pivot in the business–from hardware to data services. While his engineers struggle to develop a fish activity sensor to improve efficiencies and drive...
S$6.00

Seng Hua Hng Foodstuffs: Cracking the Camel Nut for Growth, Using Data Analytics

Discipline:
Seng Hua Hng (SHH) Foodstuffs Pte Ltd, the largest nuts manufacturer in Singapore, was the company behind Camel Nuts, a trusted household brand name in nut snacks in the country. Camel had a prominent brand presence both domestically and internationally in 29 countries. Aspiring to continued growth...
S$6.00

Agoda: Perpetual Disruption and Post-Acquisition Challenges

Discipline:
Rob Rosenstein, the co-founder of Agoda.com, had a difficult task ahead of him. Agoda had been acquired by a global online travel giant – the Priceline group in 2007. The terms of the acquisition were based on a three year earn-out period following which Priceline would pay Agoda the bulk of the...
S$6.00

DBS India: Banking on the Unbanked

Discipline:
The case is set in 2015, when DBS Bank applied to the Reserve Bank of India to operate as a locally incorporated subsidiary under the wholly-owned subsidiary (WOS) scheme. DBS had a presence in India since 1995 and had grown to become the fifth largest foreign bank by assets. Upbeat about the...
S$6.00

The Thought Collective: Challenges in Balancing Social and Financial Goals A & B

Case A is set in 2008. Tong Yee is a co-founder of The Thought Collective (TTC), a group of social enterprises that aimed to enhance the social capital of local society. His background in education led him to provide private lessons to underprivileged children. In 2006, he worked with his partners...
S$6.00

iCare Benefits: Assisting Low Income Retail Consumers in Vietnam – Part A & B

Case A is set in 2016. Trung Dung is the founder of iCare Benefits (iCare), a social enterprise established to aid low-income workers. His background included studying computer science in the US and successfully working in the American software industry. Trung returned to Vietnam to discover that...
S$6.00

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