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Cases by Wee-Kiat Lim

Displaying 1 - 10 of 12 results

Transforming Blue Bird: Indonesia’s Top Mobility Provider’s Push for Sustainable Growth and Digitalisation in the Post-COVID Era

by Yuanto Kusnadi, Sheetal Mittal, Wee-Kiat Lim
Discipline:
Strategy
Set in 2023, this case describes the digitalisation and sustainability journey of Blue Bird, an Indonesia-based taxi business established in 1965. By 2014, when the company was publicly listed, it had become the country’s largest taxi provider. In 2023, it had expanded its business to include car...
S$6.00

Evie.ai: Charting the Career of an AI Personal Assistant

by David Gomulya, Damien Joseph, Wee-Kiat Lim
Discipline:
Entrepreneurship
By December 2018, Evie the digital personal assistant (PA) had gained quite a following from prominent clients such as Unilever and Airbus. Powered by artificial intelligence (AI), Evie was so good that clients believed ‘she’ was human, expecting to greet ‘her’ in the flesh at meetings.
Jin Hian...
S$6.00

Wingspan: Infosys Digital Learning Platform Takes Off in the Age of Disruption

by Adam Tatarynowicz, Wee-Kiat Lim, Mahima Rao-Kachroo
Discipline:
Digital Transformation
In 2017, Infosys co-founder Nandan Nilekani, realized that the company needed a new talent development strategy to prepare its employees for the future of work, particularly a learning ecosystem that could support an enterprise-wide digital and talent transformation.
The following year, Thirumala...
S$6.00

Wingspan: Infosys Digital Learning Platform Takes Off in the Age of Disruption

by Adam Tatarynowicz, Wee-Kiat Lim, Mahima Rao-Kachroo
Discipline:
Digital Transformation
In 2017, Infosys co-founder Nandan Nilekani, realized that the company needed a new talent development strategy to prepare its employees for the future of work, particularly a learning ecosystem that could support an enterprise-wide digital and talent transformation.
The following year, Thirumala...
S$6.00

S4Capital: Disrupting the Advertising Industry

by Kapil Tuli, Sheetal Mittal, Wee-Kiat Lim
Discipline:
Strategy
Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business model to meet the industry’s growing demand for agility, digital prowess, flexibility, and efficiency, better than the traditional, analogue,...
S$6.00

Living with the Virus: Singapore’s 2021 Endemic Strategy in the COVID-19 Pandemic

by Tan Chin Tiong, Lim Tow Keang, Wee-Kiat Lim, Jovina Ang
Discipline:
Crisis management
On September 24, 2021, the Singapore Multi-Ministry Task Force (MTF) that spearheaded the national COVID-19 pandemic response decided to act more decisively to ensure that its endemic strategy would not be derailed by the infections which had been escalating since late August.
In the weeks that...
S$6.00

Pinduoduo: Raising An 824 Million-Strong E-Commerce Empire Under Six Years

by Kapil Tuli, Wee-Kiat Lim
Discipline:
Marketing
At 824 million, Pinduoduo had the most customers in global e-commerce as of March 2021. It had also expanded aggressively into grocery shopping with Duo Duo Grocery, riding on the demands that emerged during the COVID-19 pandemic, and set its sights on becoming the world’s grocer. Despite its...
S$6.00

Kino Biotech and Kinofy: Shifting from “I” to “We”

by Yong Hsin Ning, Geng Xuesong, Wee-Kiat Lim
Discipline:
Entrepreneurship
Set in early 2021, this case is about Kino Biotech, a Singapore-based company producing health and beauty products, most notably its flagship brand, Kinohimitsu. Its operations and distribution have expanded globally, especially to Malaysia, Indonesia, and China. In April 2018, Kino Biotech...
S$6.00

Yung Kee: Resolving Corporate Governance Troubles in a Hong Kong-based Family Business

by Holly Yang, Rencheng Wang, Wee-Kiat Lim
Discipline:
Business management
This case describes the trials and tribulations that tested Yung Kee Restaurant, a Chinese roast goose restaurant in Hong Kong. The former Michelin-star eatery, founded by Kam Shui-fai, received several other accolades, including recognition by Fortune magazine as one of the world’s best...
S$6.00

Taiger AI: Unbundling the Business Value of NLP

by Seema Chokshi, Lipika Bhattacharya, Wee-Kiat Lim
Discipline:
Strategy
Set in April 2020, the case talks about TAIGER, a software-as-a-service (SaaS) company providing natural language processing (NLP) solutions in a rapidly growing market where demand and competition for such solutions are high. TAIGER solutions could process and digitise large amounts of physical...
S$6.00

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