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Cases by Hannah H. Chang

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Marriott International: Deploying AI across Hotel Brands in Singapore

by Hannah H. Chang, Emerlyn Ng, Joyce Chua, Matthew Blower, Sarah de Souza, Tiffany Gwee
Discipline:
The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy for its hotel brands. Marriott is the second largest hospitality player in terms of market share in Singapore, with AccorHotels Group holding...
S$6.00

Funding Societies: Using Fintech to Support Small Businesses in Singapore

by Michelle Lee, Hannah H. Chang, Anirban Mukherjee
Discipline:
Marketing
Jacquelyn Yang is the Senior Marketing Manager at a young Singapore company, Funding Societies, in the nascent debt crowdfunding scene in the island city-state. Debt crowdfunding, also referred to as peer-to-peer (P2P) lending, represents an alternative source of loans for businesses to borrow...
S$6.00

Growing a Global Forest: Ant Financial, Alipay, and the Ant Forest

by Ryan Merrill, Hannah H. Chang, Liang Hao, Lan Yang, Adina Wong
Discipline:
Ethics and Social Responsibility
This case won the Teaching Cases on Sustainability category at the inaugural Financial Times Responsible Business Education Awards 2022.
More details here.

The case is set in January 2019, when Di Xu, the team leader of Ant Forest, a green initiative within the Chinese payment and lifestyle app...
S$6.00

Pyra: Delighting Millennials with Beauty in a Subscription Box

by Hannah H. Chang, Michelle Lee, Anirban Mukherjee
Discipline:
Marketing Strategy, Internet Marketing
The case is set in 2014, from the perspective of Pyra, a Singaporean subscription box company for beauty products. Subscription-box services are a fairly new business model that involves the delivery of product(s) to the consumer on a periodic basis. A more recent variant of subscription-box...
S$6.00

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