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Cases for Undergraduate

Displaying 121 - 130 of 419 results

Bynd Artisan: A Retail Luxury Brand’s Journey of Innovation and Transformation

by Kapil Tuli, Sheetal Mittal
Discipline:
Brand management
Set in May 2020, this case describes the entrepreneurial journey of Bynd Artisan (Bynd), a Singapore-based atelier that sold premium paper and leather goods. Founded by Winnie Chan and James Quan in October 2014 as an entity distinct from Chan’s traditional paper and leather goods family business,...
S$6.00

China’s Kweichow Moutai: Hangover on the Horizon at the World’s Most Valuable Liquor Company? A & B (Chinese version)

by Srinivas K. Reddy, Lakshmi Appasamy, Havovi Joshi
Discipline:
Marketing
This is a two-part case. Case A is set in October 2018, when Zenn Lee, Senior Analyst at a Shanghai-based securities brokerage, was working on the investment advisory to his clients on Kweichow Moutai (KM), the maker of the super-premium Moutai brand of baijiu, a Chinese spirit. The day before, KM’...
S$6.00

SMU Challenge

by Seow Poh Sun, Sterling Huang, Wong Suay Peng, Thomas Lim
Discipline:
Accounting
The case describes the SMU Challenge game, a digital simulation game that students can play anytime and anywhere, to revise their knowledge of concepts they had learnt earlier.
Under the Financial Accounting topic of the app, the concepts that are covered include transaction analysis, double entry...
S$6.00

Taiger AI: Unbundling the Business Value of NLP

by Seema Chokshi, Lipika Bhattacharya, Wee-Kiat Lim
Discipline:
Strategy
Set in April 2020, the case talks about TAIGER, a software-as-a-service (SaaS) company providing natural language processing (NLP) solutions in a rapidly growing market where demand and competition for such solutions are high. TAIGER solutions could process and digitise large amounts of physical...
S$6.00

Rewa Solar India: PPP Innovation Unleashed

by Sock-Yong Phang, Lipika Bhattacharya, Flocy Joseph
Discipline:
Strategy
Set in July 2020, this case talks about a solar park public-private partnership (PPP) project in Madhya Pradesh, India. Manu Srivastava, Chairperson of Rewa Ultra-Mega Solar Limited (RUMSL), and his team had decided to go ahead with the project without the support of viability gap funding (VGF)....
S$6.00

Zenxin Organic: From Brick and Mortar to Digital Retail

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
Set in July 2020, this case talks about ZENXIN Organic (Zenxin) – an organic farming company of fresh produce in Malaysia, and traces its evolution using the brick and mortar retail supply model in a nascent market where customers liked to “see and feel” fresh produce before purchasing them.
Zenxin...
S$6.00

Corruption at UNHCR Refugee Camps: Can it be Tackled?

by Clara Portela, Dileep Nair
Discipline:
Organisational Behaviour and Leadership, Management
The Inspector-General of the United Nations High Commissioner for Refugees (UNHCR), Maureen Connelly, receives two highly distressing pieces of news on the same day. Both of them relate to the UNHCR-administered Dabaad and Kakuma camps in Kenya, which have been flooded by refugees fleeing the armed...
S$6.00

Innovating Singapore’s Chicken Rice

by Pascale Crama, Chon Phung Lim, Cintia Kulzer Sacilotto, Jovina Ang
Discipline:
Open innovation
This case is set in November 2020. Lao Hung Jia (LHJ) was a progressive chicken rice hawker stall that had embraced digital transformation and open innovation from e-retailing, e-payment, e-distribution to e-marketing. Even though these digital transformation initiatives had helped LHJ improve its...
S$6.00

Tackling Fraud and Corruption in the United Nations

by Clara Portela, Dileep Nair
Discipline:
Organizational culture
Rahul Ratna recently gave up his position in a private corporation to head a new department at the United Nations (UN), Office of Internal Oversight Services (OIOS), whose mandate was to fight fraud and corruption within the UN. As he rode the elevator up to his office on the 35th floor of the UN...
S$6.00

PT Lippo Karawaci Tbk: Value Creation in an Integrated Property Company

by Benedict Koh, Nandini Vijayaraghavan
Discipline:
Finance and investing
In April 2017, Henry Lubis, an analyst at Megatrends, a global ratings firm, reviewed the analysis he had completed of Lippo Karawaci’s EVA (Economic Value Added). He had come to hear that Johannes Seng, CEO of PT Lippo Karawaci Tbk (Lippo Karawaci), Indonesia’s largest listed property company by...
S$6.00

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