Collection: Cases
Case studies written by CMP’s case writers and faculty partners focus on featuring organisations operating or based in Asia. Original field research provides most CMP cases with privileged first-hand information that comes directly from organisations.
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Pyxis: Powering a Sustainable Maritime Future with Electric Vessels
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Nike’s Consumer Direct Offense Strategy: A Hit Or A Miss?
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B-Quik In The Fast Lane: Building A Customer Service Brand In Thailand’s Automobile Industry
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Control Techniques: Change Management for Company Growth
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Investigating Roemer’s Law: Would Increased Hospital Capacity Drive Higher Utilisation?
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KFC in Vietnam: American Fried Chicken Meets Asian Rice Bowl
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Battling Hawkers’ and Consumers’ Resistance to Change: The Course of Digitalisation Never Did Run Smooth
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Blasting a New Trail: How a Bold Start-Up Revolutionised Outsourcing in China, Home of the World’s Largest Mining Industry
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Airport Blues: Passengers Grounded by Microsoft-CrowdStrike Outage
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Overseas Vendor Registration Regime: Singapore’s Goods and Services Tax on the Digital Economy
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Ayala Corp: Helping in Rapid Ramp-up of the Philippines Test Trace and Treat (T3)
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Direct to Market or Centralised Distribution? A Regional Supply Chain Optimisation Strategy
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Rwanda Electric Motors: Carbon Credit Monetisation
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Nium’s Journey to Become the Leader in Real-Time Global Payments
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Alibaba’s Innovation-Driven Approach to Intellectual Property Rights Governance
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Bosch: Joining the Digital Revolution of Automotive Aftermarket in China
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