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Cases for Undergraduate

Displaying 141 - 150 of 419 results

Hayman Microfinance: CSR in Myanmar

by Heli Wang, Sheetal Mittal
Discipline:
Microfinance
Set in January 2020, this case describes the entrepreneurial journey of Hayman Microfinance (Hayman), which provided financial solutions to the low-income strata and rural population of Myanmar who had limited or no access to banking services.
Over 2015-2020, Hayman grew to become a 25-branch...
S$6.00

Pinduoduo: Driving E-Commerce in Rural China to Improve Farmers’ Livelihoods

by Liang Hao, Cheah Sin Mei
Discipline:
Social responsibility
Set in the midst of the Covid-19 pandemic in May 2020, the case illustrates Pinduoduo’s agile response to the crisis and its corporate social initiatives on rural revitalisation in China. Established in 2015 in Shanghai, Pinduoduo’s meteoric rise to become the third-largest shopping platform in...
S$6.00

Japan’s Sharp Corporation: Aiming to Boost Its Competitive Edge A & B

by Kannan Srikanth, CW Chan, Tiberiu Ungureanu
Discipline:
Competitive Strategy
Case A is set in 2010. Shinji Tanaka is a senior economist at Kyoto Heritage Foundation, a Japanese think tank, and he wondered if Sharp’s new manufacturing plant in Sakai could turn the company around. Sharp’s vision and innovative culture led it to invest in LCD technology. It played an important...
S$6.00

Transforming the vision of retail with AI: Visenze

by Seema Chokshi, Lipika Bhattacharya
Discipline:
Marketing
Set in April 2020, with the backdrop of the Covid 19 pandemic, the case talks about the opportunities for visual search in the online retail market segment and beyond. Visense is a visual search software-as-a-service (SaaS) solutions provider with a pay-as-you-use, API based, market solution that...
S$6.00

China’s Kweichow Moutai: Hangover on the Horizon at the World’s Most Valuable Liquor Company? A & B

by Srinivas K. Reddy, Lakshmi Appasamy, Havovi Joshi
Discipline:
Marketing
This is a two-part case. Case A is set in October 2018, when Zenn Lee, Senior Analyst at a Shanghai-based securities brokerage, was working on the investment advisory to his clients on Kweichow Moutai (KM), the maker of the super-premium Moutai brand of baijiu, a Chinese spirit. The day before, KM’...
S$6.00

Going Digital? Mission Possible: Hawkers United – Dabao 2020’s Takeaway from the Pandemic Fallout

by Lau Yi Meng, Lo Siaw Ling, Thomas Lim
Discipline:
Business process reengineering
Second-generation hawker Melvin Chew decided to set up the Hawkers United – Dabao 2020 Facebook group after the Singapore government announced that dining in at hawker centres, and all other food and beverage (F&B) establishments would be banned, following the imposition of the circuit breaker...
S$6.00

Growing Mapletree: Singapore’s Real Estate Finance Company

by Gerard George, Adina Wong, Lipika Bhattacharya
Discipline:
Strategy
In 2015, Mapletree Investments Pte Ltd (Mapletree), a real estate and capital management company headquartered in Singapore, was due to launch its new Five-Year Growth plan. The key decisions that the company needed to take were: should Mapletree extend its reach geographically outside Asia? Should...
S$6.00

From Franchisee to Startup: The Birth of LiHO Bubble Tea

by Seshan Ramaswami, Adina Wong
Discipline:
Marketing
The case begins in 2009, when the Gong Cha franchise was launched in Singapore by entrepreneur Rodney Tang with a sole outlet in a mall. Within two years, the franchise expanded to 20 outlets, and another five years later, there were 80 outlets in the city-state, and Gong Cha had a well-established...
S$6.00

Too Long for Comfort: Tackling Consultation Wait Time at a Hospital Emergency Department

by Marcus Ang, Arthur Hu Ruey Heng, Sean Lam Shao Wei
Discipline:
Service Management
In early 2019, Alan Jay, an executive in the Quality, Safety and Risk Management (QSRM) department of Gloria Hospital, a full-service hospital that specialised in children and women healthcare, had been requested to gather insights and seek improvements to the pre-consultation waits at the hospital...
S$6.00

Johnson & Johnson’s Choice of Regional Headquarters and Innovation Hub: Why Singapore?

by Arnoud De Meyer, Lipika Bhattacharya
Discipline:
International Business
In 2019, Ai Hua Ong, Group Chairperson, Asia Pacific of Johnson & Johnson (J&J), was ruminating over the choice of Singapore as the company’s regional headquarters (RHQ). While political stability, ease of doing business, a start-up friendly and open innovation ecosystem and supportive...
S$6.00

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