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Cases covering Singapore

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Lembu Dairy: Beyond Milk

by Patrick Heng Meng Loh, Terence Fan
Discipline:
Strategy
It is July 2015, and Lembu Dairy, the fourth largest dairy producer in Malaysia, faces stiff competition in its retail production business. Although it performs well the in wholesale milk trade, it lacks its rivals’ extensive and long-standing marketing prowess. Patrick Heng Meng Loh, a seasoned...
S$6.00

Tiger Airways: Incentivising Talent Through Compensation

by Fermin Diez, Adina Wong
Discipline:
Organisational Behavior and Leadership, Human Resources Management
It was November 2012 and Koay P.Y., CEO of Singapore-based low-cost carrier Tigerair, was putting together a compensation plan to be submitted to the Board’s Remuneration Committee. He had been in discussions with Ong Chee Mei, Chief Human Resources Officer, on key considerations of designing a...
S$6.00

Olam International: Sowing the Seeds of Humility throughout the Organisation

by Michael R. Bashshur, Sarita Mathur, Michael Daniels
Discipline:
Organisational Behavior and Leadership, Human Resources Management
This case is set in November 2012, when Olam International, a Singapore-based agricultural supply chain company, was in the midst of a reputational crisis. An analyst firm had shorted Olam’s stock and raised red flags about the company’s solvency and accounting practices.
A poster boy for Singapore...
S$6.00

YOB Bank: Application Of Text Analytics In A Retail Bank

by Venky Shankararaman, Swapna Gottipati
Discipline:
Operations Management, Design and Management of Information Systems
It was April 2014, and Cadence Chong, a new analyst at YOB Bank Singapore’s consumer banking department, is working on her first assignment. Chong has been hired to improve the bank’s credit card business, as her manager believed that there was scope for the business to do better. A specific...
S$6.00

Blasting out of Singapore: AJA’s International Tech-to-Market Strategy

by Arcot Desai Narasimhalu, Christopher Dula, Lipika Bhattacharya
Discipline:
Strategy, Marketing
The case is set in 2015 and follows Angela Toh, the founder and director of AJA Enterprises (AJA), a Singapore-based company established in 1999. The business began as a distribution company for silicone sealants and aluminium cladding for windows. Following the 9/11 terrorist attacks in the United...
S$6.00

BreadTalk: Continuous Innovation to Keep the Brand Fresh

by Marcus Lee, Caroline Lim, Philip Zerrillo, Sarita Mathur
Discipline:
Strategy, Marketing
The BreadTalk Group was a leading Singapore-based bakery and restaurant chain, consisting of eight different brands that were sold across 15 countries in Asia. In a span of 12 years, it had become a premier lifestyle bakery brand in Southeast Asia, China and the Middle East, as well as a cherished...
S$6.00

Kheng Keng Auto: A Global Business Selling Scrapped Cars and Car Parts from Singapore

by Charles Chow, Christopher Dula
Discipline:
Strategy, Organisational Behavior and Leadership, Human Resources Management, Entrepreneurship and Innovation
This case, set in August 2014, examines Kheng Keng Auto (KKA), a Singapore-based family business with global operations that deals in pre-owned vehicles, recycled auto-parts and scrap metal. Founded as an auto repair shop in 1980, the company eventually diversified its offerings and expanded into...
S$6.00

Ethical Issues in Singapore’s Real Estate Industry

by Gilbert Tan, CW Chan
Discipline:
Organisational Behavior and Leadership, Ethics and Social Responsibility
As of 2014, housing policies in Singapore continue to be a hot issue with the growing affluence of the population and the long-standing policy of ensuring home ownership for all Singaporeans. Despite the establishment of the Council for Estate Agencies (CEA) in 2010, which put in place tighter...
S$6.00

Managing Workplace Diversity

by Roy Chua, Havovi Joshi
Discipline:
Organisational Behavior and Leadership, Human Resources Management
This series of eight short two-part cases (“caselets”) is written to highlight some of the most challenging and potentially destabilising moments in everyday work life in the Asian context. With globalisation, many Asian organisations are becoming increasingly diverse. Managers and employees often...
S$6.00

Matthew’s Choices: Critical Career Decisions

by Roy Chua, Havovi Joshi
Discipline:
Organisational Behavior and Leadership, Human Resources Management, Entrepreneurship and Innovation
This case study set in 2013 discusses the critical career decisions that Matthew Tan, a young university graduate from National University of Singapore, has to make. The case is in three parts. In Part A, Matthew inspired by his childhood experiences is toying with the idea of leaving his job at...
S$6.00

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