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Cases by Marcus Lee

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BreadTalk: Continuous Innovation to Keep the Brand Fresh

Discipline:
The BreadTalk Group was a leading Singapore-based bakery and restaurant chain, consisting of eight different brands that were sold across 15 countries in Asia. In a span of 12 years, it had become a premier lifestyle bakery brand in Southeast Asia, China and the Middle East, as well as a cherished...
S$6.00

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