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Cases by Sarita Mathur

Displaying 1 - 10 of 19 results

DBS India: Banking on the Unbanked

by Tan Swee Liang, S N Venkat, Sarita Mathur, Philip Zerrillo, Cheah Sin Mei
Discipline:
Finance
The case is set in 2015, when DBS Bank applied to the Reserve Bank of India to operate as a locally incorporated subsidiary under the wholly-owned subsidiary (WOS) scheme. DBS had a presence in India since 1995 and had grown to become the fifth largest foreign bank by assets. Upbeat about the...
S$6.00

Zalora: Dressing Up the Mobile App to Engage Customers

by Srinivas K. Reddy, Sandeep R. Chandukala, Sarita Mathur
Discipline:
Marketing, Brand Strategy
This case looks at the challenges of managing a multi-channel marketing model. Specifically, it focuses on the significance, performance and value proposition of the mobile app platform in relation to the desktop and mobile web channels. In March 2013, Zalora, a leading online fashion retailer in...
S$6.00

Taxi Wars: Uber in China

by Srinivas K. Reddy, Zack Wang Zheng, Deckie He Dong, Sarita Mathur
Discipline:
Strategy, Market Entry, Globalisation
The case describes how Uber, the mobile ride hailing service provider, made an entry into China in July 2014 and, after facing stiff competition from local players, was forced to sell its stake and exit the country two years later. Prior to Uber’s entry, China’s major players, Didi and Kuaidi, had...
S$6.00

Olam International: Sowing the Seeds of Humility throughout the Organisation

by Michael R. Bashshur, Sarita Mathur, Michael Daniels
Discipline:
Organisational Behavior and Leadership, Human Resources Management
This case is set in November 2012, when Olam International, a Singapore-based agricultural supply chain company, was in the midst of a reputational crisis. An analyst firm had shorted Olam’s stock and raised red flags about the company’s solvency and accounting practices.
A poster boy for Singapore...
S$6.00

BreadTalk: Continuous Innovation to Keep the Brand Fresh

by Marcus Lee, Caroline Lim, Philip Zerrillo, Sarita Mathur
Discipline:
Strategy, Marketing
The BreadTalk Group was a leading Singapore-based bakery and restaurant chain, consisting of eight different brands that were sold across 15 countries in Asia. In a span of 12 years, it had become a premier lifestyle bakery brand in Southeast Asia, China and the Middle East, as well as a cherished...
S$6.00

Siam Park City: Can Affordable Pricing be Profitable?

by Philip Zerrillo, Sarita Mathur, Pannapachr Itthiopassagul
Discipline:
Strategy, Marketing
The case is set in November 2013, when Siam Park City – one of Thailand’s biggest Amusement Park and Water Park – was celebrating its 33rd anniversary. Siam Park City was born out of the vision of Chaiwat Luangamornlert, a successful businessman who wanted to build an amusement park and water park...
S$6.00

Tagit: Mastering the Challenge of Scaling a Business

by Arcot Desai Narasimhalu, Sarita Mathur
Discipline:
Strategy, Entrepreneurship and Innovation
The case documents the journey of a start-up from inception to the growth stage, and is suitable for understanding the following business strategies: pivot strategy, credibility and reputation building, role of the Board of Directors, and scalability of young businesses.
Tagit is a Singapore-based...
S$6.00

7 Days Inn: An Entrepreneur’s Dilemma between Public and Private Ownership

by Meng Ann Lim, Sarita Mathur
Discipline:
Strategy, Finance
Alex Zheng, co-chairman and CEO of 7 Days Inn, the second largest economy hotel chain in China, ponders over possible growth strategies for his company. Since its inception in 2005, 7 Days Inn had grown from a fledgling start-up to a leading budget hotel chain. In late 2009, despite the uncertain...
S$6.00

Unilever Platinum Stores: Building a Brand for the Community

by Philip Zerrillo, Sarita Mathur, Pannapachr Itthiopassagul
Discipline:
Marketing, Entrepreneurship and Innovation
This case describes the conception and development of an innovative store concept by Unilever, Thailand, and illustrates the challenges of setting up and scaling a corporate social responsibility project that involves the active participation of members of the community.
Ratchtar Karasuddhi, the...
S$6.00

State Bank of India: Breaking Entry Barriers and Building an Identity in Singapore

by Tan Swee Liang, S N Venkat, Sarita Mathur
Discipline:
Operations Management, Marketing
In October 2008, State Bank of India (SBI), India’s largest state-owned bank, makes its foray into Singapore’s consumer banking market. A year into operations, Anil Kishora, chief executive officer of SBI, Singapore, is charged to double the remittance earnings in the next 12 months, an onerous...
S$6.00

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