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Cases by Roy Chua

Displaying 1 - 9 of 9 results

Dai Viet and Chien Thang: Two Companies and a Family (A), (B) and (C)

In 2019, the three Do sons, Nam, Hoa and Giang were shocked when their parents, Mr Hanh and Mdm Nghi, announced that they would hand over the joint running of their two companies—Dai Viet (DV) and Chien Thang (CT), to them.
Since 1999, the Do family had consecutively founded and operated multiple...
S$6.00

Women@Work

Discipline:
This series of six short two-part cases (“caselets”) is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets,...
S$6.00

Women@Work (Chinese version)

Discipline:
This series of six short two-part cases (“caselets”) is written to highlight workplace dynamics faced by women professionals. Women represent about half of the global workforce but they face distinct workplace issues compared to men. We will examine some of these issues through these caselets,...
S$6.00

Anu at Tech-edu (Parts A, B & C)

This three-part case study is about Anu, a young Singaporean MBA graduate. Part A begins with Anu’s story when she relocates to start work at her dream job at Tech-edu in Denmark. Soon after, she picks up cues that make her suspect that things are not quite right at the company. Tech-edu’s founder...
S$6.00

Driving Change at Appliances International, India (A) & (B)

Discipline:
This is a two-part case. Case A introduces Kim Underhill as the new Regional Head at Appliances International, a leading global appliances manufacturer that has sold more than 30 million household and professional products in over 70 markets. Underhill was headhunted in December 2016 to help revive...
S$6.00

Rahzi’s Dilemma: Decision-Making at Samudera Pharma Corporation - (A), (B) And (C)

This is a three-part case. Case A introduces Rahzi Putera, a product manager at Samudera Pharma Corporation (SPC), one of Indonesia’s largest manufacturer and distributor of generic pharmaceuticals. SPC had earlier that year entered into an agreement with Braxton Biotech Corporation (Braxton) in...
S$6.00

Building a ‘Dream Team’: Cross-Cultural Entrepreneurship at QuikForce

It was May 2016, and Desmond Lim, CEO and co-founder of QuikForce, a moving and logistics company based in Boston, U.S., had just concluded a five-hour long meeting with his team. QuikForce had been founded to simplify the stressful moving process for both the customer and movers, by acting as an...
S$6.00

Managing Workplace Diversity

This series of eight short two-part cases (“caselets”) is written to highlight some of the most challenging and potentially destabilising moments in everyday work life in the Asian context. With globalisation, many Asian organisations are becoming increasingly diverse. Managers and employees often...
S$6.00

Matthew’s Choices: Critical Career Decisions

This case study set in 2013 discusses the critical career decisions that Matthew Tan, a young university graduate from National University of Singapore, has to make. The case is in three parts. In Part A, Matthew inspired by his childhood experiences is toying with the idea of leaving his job at...
S$6.00

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