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Cases by Caroline Lim

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Food from the Heart’s Digital Transformation Journey: Change Strategy and Leadership

by Heli Wang, Millie Su, Caroline Lim
Discipline:
Social Enterprise
Established in 2003 with 120 volunteers, Food from the Heart (FFTH) is a Singapore-based charity organisation founded to alleviate hunger by providing reliable, consistent, and sustainable food support to the less fortunate through food distribution programmes.
FFTH’s digital transformation journey...
S$6.00

BreadTalk: Continuous Innovation to Keep the Brand Fresh

by Marcus Lee, Caroline Lim, Philip Zerrillo, Sarita Mathur
Discipline:
Strategy, Marketing
The BreadTalk Group was a leading Singapore-based bakery and restaurant chain, consisting of eight different brands that were sold across 15 countries in Asia. In a span of 12 years, it had become a premier lifestyle bakery brand in Southeast Asia, China and the Middle East, as well as a cherished...
S$6.00

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