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Cases covering Singapore

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City Developments Limited: A Journey in Sustainable Business Development

by Hwang Soo Chiat, Havovi Joshi
Discipline:
Sustainability Management, Organisational Behaviour and Leadership, Ethics and Social Responsibility, Communications
City Developments Limited (CDL), one of Singapore’s leading international property and hotel conglomerates involved in real estate development and investment has developed over 22,000 luxurious and quality homes in Singapore, catering to a wide range of market segments. CDL has won numerous awards...
S$6.00

“Way Smarter”: Valuair In The Budget Airline Industry

by Terence Fan
Discipline:
Strategy, Marketing
This case won the Emerald and SMU Case Competition 2013.

In 2004 the low-cost carrier business model is introduced to Southeast Asia. And Singapore’s first budget carrier, Valuair, finds itself in fierce competition with two emerging competitors in the second half of that year. Valuair needs to...
S$6.00

Jungle Beer: An Entrepreneur’s Journey

by Kapil Tuli, Christopher Dula
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation
This case won the Entrepreneurship category at the EFMD Case Writing Competition 2014.
More details here.

This case follows Aditya Challa, a craft beer aficionado whose passion for good beer led him on an international quest to study the art of brewing in Scotland and eventually to Singapore,...
S$6.00

Sentosa: Asia’s Favourite Playground

by Jason Woodard, Kevin Sproule
Discipline:
Strategy, Operations Management, Marketing, Entrepreneurship and Innovation, Design and Management of Information Systems
This is a three-part case series on the Sentosa Leisure Group based in Singapore. The three cases focus on: Case A — marketing / analytics; Case B — IT solution design; Case (C) — long-term strategy.
In this case series, Esther Wong, deputy director of solutions technology, is tasked with boosting...
S$6.00

Audi Fashion Festival: Building a Brand with Singapore

by Charles Chow, Kevin Sproule
Discipline:
Marketing
In November 2012, Reinhold Carl, the managing director of Audi Singapore, faces a difficult challenge. The market for the number of new cars sold in Singapore has declined by an annual rate of 18% on average between 2005 and 2011. In such a market, capturing market share by value seems more viable...
S$6.00

Developing Local Leadership in Infineon Technologies Asia Pacific Operations

by Holly Ott
Discipline:
Organisational Behaviour and Leadership, Operations Management
Between 2004 and 2011, Infineon Technologies, a German semi-conductor company, was shifting its supply chain functions from Munich to Singapore. And Rainer Thomas, senior director corporate supply chain for Infineon Technologies Asia Pacific, was responsible for managing this shift over those six...
S$6.00

Resurrecting an Institution through the Power of Story: Singapore’s New Natural History Museum

by Mark Chong
Discipline:
Public-Private Partnerships, Communications
This is the first part of a two-part case study. Part A begins In December 2009, where Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), is issued a challenge: raise S$25 million in the next seven months to fund the establishment of a natural history museum in...
S$6.00

NTUC Income’s Orange Force: Powering Forward to Innovative Paths of Customer Excellence

by Rajendra Srivastava, Havovi Joshi
Discipline:
Operations Management, Marketing, Entrepreneurship and Innovation, Communications
In October 2011, NTUC Income, Singapore’s largest automotive insurer launches the ‘Orange Force’. It is a bold US$3.2 million initiative where a team of 30 expertly trained and distinctively attired motorcycle riders will arrive at an accident scene within minutes to assist and comfort those who...
S$6.00

DBS Bank: Championing Change

by Randall E. Duran, Kevin Sproule
Discipline:
Operations Management, Finance
In April 2011, Paul Cobban, head of process improvement at Singapore-based DBS Bank sees an opportunity to improve business operations and customer service. He finds the loan-origination process particularly cumbersome and a source of excessive customer wait time. Loan-origination is a complex...
S$6.00

Viki: By the Fans, for the Fans

by Mark Chong, Kevin Sproule
Discipline:
Communications
Viki is a web portal that provides video content with crowdsourced multi-lingual subtitles. It relies on an active community of fans to add captions and subtitles in numerous languages to premium videos (movies, television shows) from around the world — thus opening up new markets and enabling new...
S$6.00

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