It is July 2015, and Lembu Dairy, the fourth largest dairy producer in Malaysia, faces stiff competition in its retail production business. Although it performs well the in wholesale milk trade, it lacks its rivals’ extensive and long-standing marketing prowess. Patrick Heng Meng Loh, a seasoned investor, is thinking of partnering with Lembu Dairy to develop a new line of dairy products for the company.
He believes that a strategic investment into Lembu Dairy could be worthwhile and wants to leverage his expertise to recommend a unique new product line to Lembu Dairy that would increase the company’s ability to value-add while improving the bottom-line. However, before Loh can take an equity stake in the company, he must first make a strong business case for developing a new retail product while also positioning himself as a more strategic partner for Lembu Dairy.
This case is suitable for strategy and entrepreneurship courses at the undergraduate level, or for an introductory course in business at the graduate level. The case asks students to evaluate potential business opportunities for an existing business, where each of these opportunities should be evaluated as stand-alone businesses from the perspective of the protagonist, an outside investor.
Inspection copies and teaching notes are available for university faculty. To receive an inspection copy and teaching note, please email cmpshop [at] smu.edu.sg with your registered faculty email ID and a link to your contact information on the faculty directory at your university as verification. An inspection copy and teaching note will then be sent to your faculty email account.
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· Teaching Note (SMU-16-0016TN)
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
· Teaching Note (SMU-16-0016TN)
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:
SMU Faculty/Staff can download the case & teaching note on iNet with your SMU login ID & Password via the following links:
· Teaching Note (SMU-16-0016TN)
For purchase of the case and supplementary materials via The Case Centre, please access the following links:
· Teaching Note (SMU-16-0016TN)
For purchase of the case and supplementary materials via Harvard Business Publishing, please access the following links:
(Please note you are purchasing the case only.)
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