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Cases covering Singapore

Displaying 1 - 10 of 108 results

Prudential Singapore: Subsidiary CEO Succession – Trick or Treat

In October 2016, Wilf Blackburn, the CEO of Prudential Assurance Company Singapore (PACS) started an organisational transformation journey to reposition PACS as the number one insurance company in Singapore. Earlier that year, PACS’ market share had fallen from 22 per cent in the previous year to...
S$6.00

The Founding of Flipz: Living the Entrepreneurship Dream?

Discipline:
The Flipz case is inspired by real events experienced by the founders of Carousell. Carousell is a Singapore-based mobile classified app for consumer-to-consumer selling and buying of new and second-hand goods. Despite the initial skepticism towards their venture, the founders managed to gain...
S$6.00

SMRT: Internal Crisis Leadership

Asyraf and Nasrul, two young trainees of SMRT Corporation Limited (SMRT), a multi-modal public transport operator in Singapore, were killed on the tracks near the Pasir Ris MRT station on 22 March 2016. They were part of a 15-member team led by an assistant engineer. The team had walked in single...
S$6.00

REC Solar: Strategising on a Solar Coaster

Discipline:

In 2017, the solar panel industry was in choppy seas due to a sudden drop in panel prices, and many large companies started to report bankruptcy. Steve O’Neil, the CEO of Renewable Energy Corporation (REC), was worried about the future of the solar industry and began reassessing REC’s market...
S$6.00

Seng Hua Hng Foodstuffs: Cracking the Camel Nut for Growth, Using Data Analytics

Discipline:
Seng Hua Hng (SHH) Foodstuffs Pte Ltd, the largest nuts manufacturer in Singapore, was the company behind Camel Nuts, a trusted household brand name in nut snacks in the country. Camel had a prominent brand presence both domestically and internationally in 29 countries. Aspiring to continued growth...
S$6.00

Agoda: Perpetual Disruption and Post-Acquisition Challenges

Discipline:
Rob Rosenstein, the co-founder of Agoda.com, had a difficult task ahead of him. Agoda had been acquired by a global online travel giant – the Priceline group in 2007. The terms of the acquisition were based on a three year earn-out period following which Priceline would pay Agoda the bulk of the...
S$6.00

The Thought Collective: Challenges in Balancing Social and Financial Goals A & B

Case A is set in 2008. Tong Yee is a co-founder of The Thought Collective (TTC), a group of social enterprises that aimed to enhance the social capital of local society. His background in education led him to provide private lessons to underprivileged children. In 2006, he worked with his partners...
S$6.00

Homage: Harnessing Technology to Tackle Singapore’s Ageing Challenges

Set in February 2018, the case follows Gillian Tee and Lily Phang, the co-founders of Homage, a Singapore-based tech startup providing on-demand home care service to the elderly. Homage was founded as a solution to the growing social problems caused by an ageing population—the proportion of...
S$6.00

Hot Seat: A Risk Management Simulation Game

Discipline:
Hot Seat is a risk management strategy game where players take the role of a Senior Executive in Stamford Food Limited (SFL) and are expected to make decisions on risk matters pertaining to public opinion, employee happiness, investor happiness and company revenue. Players are entrusted with the...
S$6.00

Structo: A Start-Up in 3D Printing for the Dental Industry

Discipline:
Structo is a technology start-up conceived by Huub van Esbroeck and six other mechanical engineering undergraduates from National University Singapore (NUS) in 2014. The founding team at Structo had built a prototype of a 3D printer which could print four times faster than the 3D printers available...
S$6.00

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