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Cases covering Singapore

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ACE in Singapore: Floating Fish Farm for Food Security and Sustainability

by Thomas Menkhoff, Kevin Cheong, Sheetal Mittal
Discipline:
sustainability, Strategy
The case is set in April 2023, five years since Leow Ban Tat, CEO of Aquaculture Centre of Excellence Pte Ltd (ACE), founded the Singapore-based seafood start-up with the objective to rear healthy fish sustainably and help Singapore improve its food security and self-sufficiency.
ACE’s fish farm ‘...
S$6.00

Singapore Airlines Responding to the Middle East Behemoths on the Kangaroo Route

by Terence Fan
Discipline:
Strategy
Set in 2015, this case study is about how Singapore Airlines (SIA) and the Middle Eastern behemoths — Emirates, Qatar Airways, and Etihad Airways — adopt differentiation strategies to compete in the full-service passenger air travel industry. It highlights the multifaceted nature of an airline’s...
S$6.00

“Can Mindfulness Help My Career?”: A Talent Development Perspective (A) and (B)

by Jochen Reb, Tarmo Raudsepp, Cheah Sin Mei
Discipline:
Talent management
The two-part case study discusses the challenges faced by the two talented professionals in their respective careers and the influence of mindfulness on their growth and development. Case A focuses on mindfulness concepts applied to help unlock talent while Case B builds on the former case of...
S$6.00

Quantum Park Hotels: Can Pipes Break Your Reputation?

by Philip Zerrillo, Josephine Tan, Goutam Challagalla
Discipline:
Customer Satisfaction
The case of Quantum Park Hotels, a global hotel chain, is designed to uncover the challenges in designing a customer service recovery programme. The case is set in the Singapore branch of the hotel chain. General Manager David Ng is faced with several irate customers who have refused to pay their...
S$6.00

Vibefam: Raising the Bar(bell) in the Singapore Fitness Industry

by Niloofar Abolfathi, Simone Santamaria
Discipline:
Entrepreneurship
This case, set in January 2024, discusses the entrepreneurship journey of Serene Lim, the co-founder and CEO of Vibefam, a tech management system for boutique fitness studios. In the Singapore gym and fitness sector, besides the large chain studios, there were many smaller studios that offered...
S$6.00

VITAL: A Singapore Public Agency Transforming from Within for Revitalisation, Efficiency, and Future-Readiness

by Hoe Siu Loon, Thomas Lim
Discipline:
Organizational Transformation
Singapore public agency VITAL offered corporate shared services including human resources (HR), payroll, and finance to agencies across the Singapore Public Service. Due to the nature of their jobs, VITAL officers handled a large volume of mundane administrative work. As automation was being...
S$6.00

Relevance of Healthcare Analytics in Singapore During COVID-19 and Beyond

by Tan Kar Way, Sean Lam Shao Wei, Cheah Sin Mei
Discipline:
Analytics and data science
When COVID-19 struck in 2020, Singapore responded swiftly with containment and mitigation measures to curb community spread. Underlying the city-state’s quick public health response was an all-of-government approach characterised by decisive actions, rigorous surveillance, and prompt adaptation....
S$6.00

Usertip: Early-Stage Financing Considerations

by Kenneth Goh, Jolyn Ang, CW Chan
Discipline:
Fintech
Rodney Yap, co-founder and CEO of Usertip, a digital adoption platform tech start-up, had completed a pre-seed funding round for the company. Yap and his co-founders had leveraged Singapore’s tech hub status and government support for digital innovation to develop software that would help train...
S$6.00

Using Data Visualisation to Find F&B Opportunities during a Pandemic

by Marcus Ang, Chen Yongchang
Discipline:
Technology and analytics
This case is set in late 2021, when the food and beverage (F&B) industry globally had been significantly impacted by the COVID-19 pandemic. Tim Ang was an analyst at Singapore Management University’s Institute of Service Excellence (ISE), which had been established to help raise the performance...
S$6.00

Mushroom Buddies: Providing Equal Employment Opportunities

by Tan Wee Liang, Nimisha Kesarwani, CW Chan
Discipline:
Community-based organizations
After various failed attempts at finding employment for his son with Down Syndrome, Ong Chin Wah, along with four other caregivers of youths with intellectual disability (PIDs) decided to take matters into their own hands. In 2011, they started a cooperative ‘Employment for Persons with...
S$6.00

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