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Cases covering Singapore

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Greenpac: The Challenges of keeping it ‘Green’

by Arcot Desai Narasimhalu, Sanjana Kohli
Discipline:
Strategy, Entrepreneurship and Innovation
‘Greenpac’ – a Singapore-based company, offering green, innovative, packaging solutions to clients. Under the leadership of its founder and CEO, Susan Chong, Greenpac has positioned itself as a company that offers unique, customised solutions to its clients. It focuses mainly on design and...
S$6.00

Massive Collective: Redefining Cool Nightspots

by Willem Smit, Adina Wong
Discipline:
Marketing, Entrepreneurship and Innovation
In September 2010, entertainment company Massive Collective, launched its first club, Filter, in Singapore. Filter offered a mix of unique propositions not offered at other nightclubs in Singapore – cutting edge electronic dance music (“EDM”), an invite-only guest list, and a higher proportion of...
S$6.00

DBS: Transforming the Culture of an Asian Bank

by Mark Chong, CW Chan
Discipline:
Organisational Behaviour and Leadership, Human Resources Management, Communications
In January 2010, the new DBS chief executive officer, Piyush Gupta, was tasked to realise the bank’s vision to be the ‘Asian bank of choice for the new Asia’. The global financial crisis of 2008 had created an opportunity for DBS to fill the void left by the Western banks that were suffering from...
S$6.00

State Bank of India: Breaking Entry Barriers and Building an Identity in Singapore

by Tan Swee Liang, S N Venkat, Sarita Mathur
Discipline:
Operations Management, Marketing
In October 2008, State Bank of India (SBI), India’s largest state-owned bank, makes its foray into Singapore’s consumer banking market. A year into operations, Anil Kishora, chief executive officer of SBI, Singapore, is charged to double the remittance earnings in the next 12 months, an onerous...
S$6.00

Green Freight Asia: Driving the Adoption of Sustainable Supply Chain Practices

by Jason Woodard, Christopher Dula
Discipline:
Strategy, Operations Management, Marketing, Design and Management of Information Systems
Green Freight Asia (GFA) is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments at the undergraduate or graduate level concerning business-IT related topics. The case can also be adapted for classroom...
S$6.00

Productivity Improvement Project: Global Operational Incentive Alignment at Infineon

by Holly Ott, Christian Hanus
Discipline:
Strategy, Operations Management, Human Resources Management, Finance
This case is a classic example of misaligned project metrics, where different parts of a project are unable to simultaneously achieve their targets. The case uses a project at Infineon Technologies Asia Pacific Pte. Ltd. to illustrate a complex and very aggressive project, which requires...
S$6.00

Quantine: Virtualising the Interview Process

by Arcot Desai Narasimhalu, Adina Wong
Discipline:
Strategy, Operations Management, Human Resources Management, Entrepreneurship and Innovation
The case is set in January 2012, and begins with Kenneth Yap, the founder of Quantine Pte Ltd, strategising on an effective growth plan for his company. Quantine is a job candidate pre-screening service provider specialised in asynchronous video interviews. In the three years since its inception,...
S$6.00

Rainmaker Labs: Commercialising a Great Idea

by Arcot Desai Narasimhalu, Sarita Mathur, Adina Wong
Discipline:
Strategy, Operations Management, Entrepreneurship and Innovation
In September 2013, Alex Leong, co-founder of Rainmaker Labs, considers where to invest the limited resources available to his technology start-up company in order to grow the business. Earlier that year, Rainmaker Labs launched ShopGuru, a mobile shopping application that enables users to earn and...
S$6.00

Sussing Out Sustainability: The Case of Singapore's Property Developers

by Hwang Soo Chiat, George Hylden
Discipline:
Sustainability Management, Operations Management, Finance, Ethics and Social Responsibility
The case is set in June 2013, and deals with an SME-sized Singapore-based property developer’s decision on whether to launch a sustainability initiative and engage in sustainability reporting as an innovative practice to improve the long-run viability of the company through improved operational...
S$6.00

Guns and Roses: Educating Educators through Peer Coaching Programmes

by Tan Swee Liang, Michael Netzley, Sarita Mathur
Discipline:
Organisational Behaviour and Leadership
This case is a two-part series on the value of faculty teaching forums and peer coaching programmes in resolving conflicting pedagogical philosophies.
Case A is set in September 2009, shortly after James Nelson, assistant professor at Singapore Management University sought guidance from practice...
S$6.00

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