This case is set in 2020 and talks about a start-up pharmaceutical marketing company - Good Pharma – based in Singapore. One of the first products the firm had embarked on marketing was Suu Balm, a cream for dry and eczema-prone skin, which had been formulated by a lead user - Dr Tey Hong Liang (Dr...
The case is set the day after Grab Holdings (“Grab”) announced the acquisition of its largest rival, Uber, on 26 March 2018, and traces back its evolution from a start-up struggling to gain traction in its target market to the region’s first decacorn (start-up with $10 billion or more value)....
Set in July 2015, the case follows Matrix Cellular (International) Services (Matrix), a telecommunications company that forayed into the nascent cellular telephony market in India, as a retailer of mobile handsets, accessories and international SIM cards. The Managing Director and Chairman of the...
In early 2009, Shailesh Naik founded MatchMove, a Singapore-based online entertainment service provider. Naik and his business partner had identified a gap in the Asian online gaming market and their vision was to plug this gap with a company-specific platform that incorporated casual gaming,...
This case won the Integrating the Innovation Pipelines category at the EFMD Case Writing Competition 2016.
More details here.
This case is set in December 2014, and discusses the business model and challenges facing BPI Globe BanKO (“BanKO”). Established in 2009, BanKO is the Philippine’s first...
China’s digital market is on the rise at an exceptional pace, and giant digital players, such as Baidu, Alibaba and Tencent, have already surpassed some of the U.S. industry’s most successful names in terms of market capitalisation.
When competing in China’s digital market, local Chinese digital...
This case, set in August 2014, examines Kheng Keng Auto (KKA), a Singapore-based family business with global operations that deals in pre-owned vehicles, recycled auto-parts and scrap metal. Founded as an auto repair shop in 1980, the company eventually diversified its offerings and expanded into...
This case study set in 2013 discusses the critical career decisions that Matthew Tan, a young university graduate from National University of Singapore, has to make. The case is in three parts. In Part A, Matthew inspired by his childhood experiences is toying with the idea of leaving his job at...
The case documents the journey of a start-up from inception to the growth stage, and is suitable for understanding the following business strategies: pivot strategy, credibility and reputation building, role of the Board of Directors, and scalability of young businesses.
Tagit is a Singapore-based...
Michelle Chong is a successful actress but a novice producer in Singapore. After her directorial debut success, she decides to produce a local movie set to premiere in November 2013 based on a script she had written ten years ago. Chong is still getting used to the business aspect of movie making,...
