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Cases covering Singapore

Displaying 181 - 190 of 227 results

National Library Board: Building Social Capital

by Hwang Soo Chiat, CW Chan
Discipline:
Sustainability Management, Public-Private Partnerships, Ethics and Social Responsibility
Set in 2013, Elaine Ng, CEO of the National Library Board of Singapore (NLB), has to ensure the library remains relevant in the new knowledge economy. The goals of the library have changed from providing convenience and accessibility to information to building social capital and facilitating...
S$6.00

Singapore Changi Airport: Check-In to a World Class Experience

by Sridhar Seshadri, Sharafali Moosa, Brian Rodrigues, CW Chan
Discipline:
Operations Management
Set in 2013, Hamidah Hassan works at SATS, a provider of gateway services at Changi Airport in Singapore. SATS has a symbiotic relationship with Changi Airport Singapore and Singapore Airlines in ensuring a smooth travel experience for customers. Hamidah is in charge of the operations at the check-...
S$6.00

Tagit: Mastering the Challenge of Scaling a Business

by Arcot Desai Narasimhalu, Sarita Mathur
Discipline:
Strategy, Entrepreneurship and Innovation
The case documents the journey of a start-up from inception to the growth stage, and is suitable for understanding the following business strategies: pivot strategy, credibility and reputation building, role of the Board of Directors, and scalability of young businesses.
Tagit is a Singapore-based...
S$6.00

The Population Health Programme at Singapore’s Alexandra Health System

by Jason Woodard, Zack Wang Zheng, Christopher Dula
Discipline:
Strategy, Operations Management, Design and Management of Information Systems
The case begins in the first week of May 2015, when Henry Wu, the Programme Director of the Transformation Office at Alexandra Health System (AHS), is conferring with his team on the status of the Population Health programme, a joint initiative between AHS and Singapore’s Ministry of Health (MOH)....
S$6.00

Ezra Holdings: Succeeding In Succession

by Foo See Liang, Adina Wong, Sanjana Kohli
Discipline:
Strategy, Organisational Behavior and Leadership
It was 30 December 2012, and Lee Kian Soon, the founder of Ezra Holdings Limited (Ezra), a Singapore-headquartered offshore oil and gas services company, was stepping down after 20 years as Executive Chairman of the company.
Having been at the helm of the company for two decades, Lee had been...
S$6.00

Movie, Money, Marketing: Branding ‘3 Peas in a Pod’

by Willem Smit, CW Chan
Discipline:
Marketing, Entrepreneurship and Innovation
Michelle Chong is a successful actress but a novice producer in Singapore. After her directorial debut success, she decides to produce a local movie set to premiere in November 2013 based on a script she had written ten years ago. Chong is still getting used to the business aspect of movie making,...
S$6.00

Tiger Balm: The Future of a Heritage

by Doreen Kum
Discipline:
Strategy, Marketing
The case is set in January 2014, and discusses the challenge facing A K Han, the Executive Director of Haw Par Holdings on Tiger Balm, the key brand in the Group’s healthcare business. Tiger Balm, an almost century-old herbal topical ointment, was a popular analgesic in Asia. Aggressive brand...
S$6.00

DBS: Journey to Integrated Reporting

by Hwang Soo Chiat, Teng Aun Khoo, Adina Wong
Discipline:
Finance, Ethics and Social Responsibility
In 2011, Mikkel Larsen, Managing Director, Head of Tax & Accounting Policy, Group Finance at DBS Bank mooted the idea of DBS adopting an integrated reporting approach. He was convinced that this was a more holistic way of reporting on the bank’s business strategy and activities, linking each of...
S$6.00

SimpliFlying: Making a Great Idea Take Flight

by Michael Netzley, Adina Wong, Robin Speculand
Discipline:
Strategy, Marketing
This case won the Entrepreneurship category at the EFMD Case Writing Competition 2015.
More details here.

This is a two-part case series. Part (A) of the case is about how Shashank Nigam, CEO of SimpliFlying Pte Ltd, a company based in Singapore, searches for the corporate strategy and vision for...
S$6.00

Rolls-Royce in Singapore: Becoming a Real Partner in the Group’s Global Network

by Arnoud De Meyer, Havovi Joshi
Discipline:
Operations and Supply Chain Management, International Business, Human Resources Management
This relatively short case describes the development of Rolls-Royce’s (RR) Seletar plant in Singapore, and in particular how the plant moved very quickly from a factory receiving information and innovation from its sister facility in the United Kingdom to a node in RR’s manufacturing network. The...
S$6.00

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