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Cases by Terence Fan

Displaying 1 - 5 of 5 results

Singapore Airlines Responding to the Middle East Behemoths on the Kangaroo Route

by Terence Fan
Discipline:
Strategy
Set in 2015, this case study is about how Singapore Airlines (SIA) and the Middle Eastern behemoths — Emirates, Qatar Airways, and Etihad Airways — adopt differentiation strategies to compete in the full-service passenger air travel industry. It highlights the multifaceted nature of an airline’s...
S$6.00

Avalon SteriTech: Lessons from a Former IP Lawyer as a Start-Up Founder in Biotech and AI

by Rashimah Rajah, Terence Fan, Ricky Leung
Discipline:
Analytics and data science
Launched in January 2020, under its parent company Avalon Biomedical Management, Avalon SteriTech was the brainchild of former Intellectual Property (IP) lawyer Lewis Ho. Ho aimed to combine his legal knowledge with biotechnology, to be part of a company that brought positive impact to society. The...
S$6.00

Divestment of Changi International Airport Services by Temasek Holdings

by Terence Fan, Kim Chang Hyun, Koh Chaik Ming
Discipline:
Finance
In May 2004, Temasek Holdings (Temasek) initiates the divestment of Changi International Airport Services (CIAS), following the issuance of a third ground handling license to Swissport. Since its inception in 1977, CIAS had built a reputation of a successful and competitive operator at Changi...
S$6.00

Lembu Dairy: Beyond Milk

by Patrick Heng Meng Loh, Terence Fan
Discipline:
Strategy
It is July 2015, and Lembu Dairy, the fourth largest dairy producer in Malaysia, faces stiff competition in its retail production business. Although it performs well the in wholesale milk trade, it lacks its rivals’ extensive and long-standing marketing prowess. Patrick Heng Meng Loh, a seasoned...
S$6.00

“Way Smarter”: Valuair In The Budget Airline Industry

by Terence Fan
Discipline:
Strategy, Marketing
This case won the Emerald and SMU Case Competition 2013.

In 2004 the low-cost carrier business model is introduced to Southeast Asia. And Singapore’s first budget carrier, Valuair, finds itself in fierce competition with two emerging competitors in the second half of that year. Valuair needs to...
S$6.00

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