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Cases covering Singapore

Displaying 111 - 120 of 227 results

Bettr Barista: A Shot at Better Lives

by Heli Wang, Sheetal Mittal, Adeline Natalia Lai Sue Yi
Discipline:
Strategy management
This case is set in 2019, and describes the social-entrepreneurial journey of Bettr Barista (‘BB’), a Singapore-based coffee company. Launched in 2011 as a coffee academy, BB offered disadvantaged women and youth in Singapore a four-month long holistic programme providing barista skills for...
S$6.00

National University Cancer Institute Singapore: Pioneering an Innovative Healthcare Model

by Daniel Mack, Katharina Lange, Adina Wong, CW Chan
Discipline:
Process innovation
Associate Professor Chng Wee Joo, Director of the National University Cancer Institute Singapore (NCIS), started to move the treatment of cancer patients out of the hospital to the community and patients’ homes. This innovative business model was implemented to manage the lack of space in the...
S$6.00

Battling Dirty Toilets: Singapore’s Final Frontiers

by Rosie Ching Ju Mae, Nicholas Lee Jing Hui
Discipline:
Statistical Analysis
This case, set in June 2018, chronicles the challenges that Jack Sim, self-made millionaire and founder of the World Toilet Organisation (WTO), encountered in his decades-long quest to clean up dirty public toilets in Singapore’s coffeeshops and hawker centres. A key obstacle he faced was the lack...
S$6.00

Red Flags Accounting Fraud Game

by Seow Poh Sun, Gary Pan, Thomas Lim
Discipline:
Accounting Policies
The case describes the Red Flags game, a single-player game that is complementary to seminar teaching, and provides more flexible experiential learning opportunities for students. It is aimed at teaching students the internal control and fraud prevention concepts covered in the Accounting...
S$6.00

Sun Ray Scheme: Building Leadership Capabilities in the Social Service Sector

by Jonathan Chang, CW Chan
Discipline:
Leadership
It was March 2019, and Fermin Diez, Deputy CEO of the National Council of Social Service (NCSS), ran the Sun Ray scheme that had been launched in 2014 to mitigate manpower issues due to pay disparity and lack of career progression in the social service sector. Singapore’s heretofore prosperity did...
S$6.00

Encompass: Creating Innovation in Broadcast, Everyday

by Arnoud De Meyer, Anne-Valérie Ohlsson, Lipika Bhattacharya
Discipline:
Strategy
This is a two-part case series. Case A begins in October 2012, when Encompass Singapore has introduced innovative ways to increase the capacity of its facility to cope with its fierce growth over the past few years in the Pay-tv industry. The company has captured over 50% of the market for...
S$6.00

Iuiga’s Conundrum: ‘Clicks’’ Only or ‘Bricks’ Too?

by Kapil Tuli, Sandeep R. Chandukala, Sheetal Mittal
Discipline:
Growth Strategy
Set in 2018, the case describes how Zang Hao, the CEO and co-founder of Iuiga, a Singapore based e-commerce start-up, eschewed the conventional e-retailing model by acquiring complete control over its value chain including ownership of the items retailed through the adoption of original design...
S$6.00

Singapore Management University: Marketing A Master of Business Administration Programme

by Seshan Ramaswami, Michelle Lee, CW Chan
Discipline:
Marketing
Lieven Demeester was the Associate Dean of the Singapore Management University (SMU) Master of Business Administration (MBA) programme. The University was launched in 2000 as a school with a distinctive approach to undergraduate education relative to two well entrenched local competing business...
S$6.00

Stranded: A Spark of Hope

by Rani Tan, Lakshmi Appasamy
Discipline:
Organisational Behaviour and Leadership
The ‘Stranded’ game is an experiential platform to learn lessons on team leadership in a situational context based on sudden changes of events. It is modelled primarily upon variables associated with contingency theories of leadership. The setting is a future dystopian world where resources are...
S$6.00

Singapore’s ‘Crazy Rich Asians’ Experience of City Branding

by Chee Wei Tan, Jiao Tan, Vignesh Baskaran, Mark Chong
Discipline:
Marketing
Tourism has been an important economic pillar for Singapore for decades, contributing 4% to Singapore’s Gross Domestic Product (GDP). While Singapore is a well-known destination with Asians and Europeans, the country has yet to become a popular choice for US travellers who lived outside the gateway...
S$6.00

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