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Cases covering Singapore

Displaying 91 - 100 of 227 results

Schneider Electric: Optimising Business Opportunities from its Regional HQ in Singapore

by Arnoud De Meyer, CW Chan
Discipline:
International Business
In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional clients in the Singapore HQ building. He highlighted how the company would capitalise on digital transformation to help create a futuristic...
S$6.00

Where Next? Identifying New Supermarket Locations for the Dairy Farm Group

by Marcus Ang, Chen Yongchang, Foo Yong Long
Discipline:
Analytics
In its 2017 annual report, the Dairy Farm Group had reported a decline in sales and profits for its Singapore Supermarket and Hypermarket business, with increasing competition cited as the key reason for the lacklustre performance. Peter Goh, an analyst at Singapore Management University’s...
S$6.00

Iuiga’s Challenge: Is Omni-channel worth it?

by Sandeep R. Chandukala, Ernst C. Osinga, Sheetal Mittal
Discipline:
retail
Set in January 2020, the case describes Singapore-based retailer Iuiga’s omni-channel journey. Launched in May 2017 as an e-commerce only venture, Iuiga offers a curated range of high- quality products in the ‘home and living’ category at affordable prices. It sources these products from China-...
S$6.00

Innovate or Dye: How Matex International Innovates for Sustainability

by Kenneth Goh, Thomas Lim
Discipline:
Innovation
Public-listed Matex International Ltd, a Singapore-based specialty chemicals and dye manufacturer, was committed to spending up to 10% of its revenue on research and development (R&D), particularly in the area of developing cutting-edge dyes and dyeing processes that were more environmentally-...
S$6.00

The Healthcare Analytics Landscape in Singapore: Evolving to Deliver Better Care

by Tan Kar Way, Lam Sean Shao Wei, Cheah Sin Mei
Discipline:
Analytics
In the span of half a century, Singapore’s healthcare system had undergone a major transformation along with the country’s economic growth. From a developing nation plagued with tropical communicable diseases and malnutrition in the 1960s, Singapore had progressed significantly to become the second...
S$6.00

Technical Note: What is Marketing?

by Nirmalya Kumar
Discipline:
Consumer products
This technical note explores the concepts of marketing as a ploy, promotion and position. To build a sustainable business, where customers return and spread positive word of mouth, one must satisfy customers as well as ensure an adequate profit margin for the firm. This is simpler said than done....
S$6.00

From Crowdfunding to Digital Banking: The Evolution of Funding Societies

by Tan Swee Liang, Thomas Lim, Tok Yoke Wang, Thitipat Chansriniyom
Discipline:
Banks
Kelvin Teo, Group CEO of peer-to-peer (P2P) lending platform Funding Societies Pte Ltd, has submitted an application for a Singapore digital wholesale bank (DWB) licence to the Monetary Authority of Singapore (MAS), Singapore’s central bank and financial regulator. For the purpose of this...
S$6.00

PropertyGuru: Driving AI Powered Real Estate

by Seema Chokshi, Lipika Bhattacharya
Discipline:
Information Technology
In March 2020, Manav Kamboj, CTO of PropertyGuru, an online property platform, wondered what it would take for his firm to become a one-stop solution-shop for property seekers in the home buying process. His company had just launched a new application – PropertyGuru Finance which could enable...
S$6.00

DBS: Digital Transformation to Best Bank in the World

by Annie Koh, Robin Speculand, Adina Wong, Wee-Kiat Lim
Discipline:
Strategy
This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. The aim is to become the Best Bank in the World (BBIW) by 2020. The bank reaches its objectives in 2019 and continues to garner more banking accolades.
Building on Strategy...
S$6.00

Vodien Internet Solutions: From Building Websites to Powering the Digital Back-end of Business

by Kenneth Goh, Christopher Dula
Discipline:
Entrepreneurship
The case is set in mid-2015, as Vodien Internet Solutions’ founders Alvin Poh and John Jervis Lee consider their company’s journey from a small-business serving web design and development studio to a full-fledged web hosting company, which now aspires to become the dominant player in the Asian...
S$6.00

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