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Cases by Heli Wang

Displaying 1 - 6 of 6 results

Food from the Heart’s Digital Transformation Journey: Change Strategy and Leadership

by Heli Wang, Millie Su, Caroline Lim
Discipline:
Social Enterprise
Established in 2003 with 120 volunteers, Food from the Heart (FFTH) is a Singapore-based charity organisation founded to alleviate hunger by providing reliable, consistent, and sustainable food support to the less fortunate through food distribution programmes.
FFTH’s digital transformation journey...
S$6.00

Banyan Tree Group: Sustainability through Shared Value

by Heli Wang, Cubie Lau, Lipika Bhattacharya
Discipline:
Strategy
In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and resorts across the globe, was contemplating growth plans for the company. Banyan tree was aiming to double its existing portfolio to 100 hotels and...
S$6.00

Ant Group backed MYbank: People, Planet, Profit in Rural China

by Heli Wang, Lipika Bhattacharya
Discipline:
Strategy
This case talks about the 3P (People, Planet, Profit) strategies of Ant Group backed MYbank, which was established as an online bank in China, as part of Alibaba’s ecosystem, with the vision of providing inclusive finance services to SMEs and farmers in rural China.
In April 2022, however, the...
S$6.00

Hayman Microfinance: CSR in Myanmar

by Heli Wang, Sheetal Mittal
Discipline:
Microfinance
Set in January 2020, this case describes the entrepreneurial journey of Hayman Microfinance (Hayman), which provided financial solutions to the low-income strata and rural population of Myanmar who had limited or no access to banking services.
Over 2015-2020, Hayman grew to become a 25-branch...
S$6.00

Bettr Barista: A Shot at Better Lives

by Heli Wang, Sheetal Mittal, Adeline Natalia Lai Sue Yi
Discipline:
Strategy management
This case is set in 2019, and describes the social-entrepreneurial journey of Bettr Barista (‘BB’), a Singapore-based coffee company. Launched in 2011 as a coffee academy, BB offered disadvantaged women and youth in Singapore a four-month long holistic programme providing barista skills for...
S$6.00

The Corporate Social Responsibility of TQLS Group in the Liangshan Prefecture (A), (B) & (C)

by Heli Wang, Cheah Sin Mei, He Bo, Zhang Hongliang
Discipline:
Agriculture
This case study describes Tieqilishi (TQLS) Group’s corporate social responsibility initiative in the Liangshan Yi Autonomous Prefecture in Sichuan, China.
Case A, set in 2016, describes the poverty-stricken Liangshan prefecture. Famous for ‘cliff villages’ (villages on top of high mountains...
S$6.00

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