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Cases covering Singapore

Displaying 71 - 80 of 227 results

AllIn: Inclusion and Diversity at Dow in Asia Pacific

by Tan Hwee Hoon, Thomas Lim
Discipline:
Diversity and Inclusion
After US materials science company Dow decided to renew its focus on inclusion and diversity (I&D), it opted to use its Employee Resource Groups (ERGs) to enable its staff to embrace this cause and effect a cultural change across its locations worldwide. As this case focuses on Dow’s efforts in...
S$6.00

Digital Transformation of the Certis Group: Delivering beyond Security Services

by Steven Miller, Cheah Sin Mei
Discipline:
Technology and analytics
Set in 2021, this case describes the Certis Group’s transformation journey from a traditional physical guarding service provider to an advanced provider of integrated operations technology services for security, facilities, visitor management, and other types of monitoring related businesses....
S$6.00

August Berg: Promoting an Accessible Luxury Watch via Social Media

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
Set in September 2020, the case talks about marketing an accessible (affordable) luxury watch brand, 'August Berg', by a luxury-product distribution company, Norbreeze, based in Singapore. The company's founder, Anders Peter Juel Sauerberg, was sceptical about the launch of a new collection of the...
S$6.00

Bottlenecks and Batching in Dragon Fruit Jam Production

by Wee Kwan Eng, Holly Ott, Cheah Sin Mei
Discipline:
Operations Management
GSH Conserves was an artisanal jam producer in Singapore that specialised in using tropical fruits, such as dragon fruit, lychee, mango, etc., to handcraft high-quality jam in small batches. Founded in 2013 in a home kitchen, the demand for GSH Conserves jam and bottled fruits had grown organically...
S$6.00

Turning the Tide: The Journey of Rebuilding for Success

by T. Mandy Tham, Esther Kong, Juliana Koh
Discipline:
Finance, Asset Management
This case focuses on the entrepreneurial journey of Sino Suisse Pte Ltd, an external asset manager (EAM) in Singapore. This case is motivated by three observations:
(1) the ability of Sino Suisse to rise rapidly from failure in a short span of 3 years to achieve an asset under management (AUM) of...
S$6.00

XDel Singapore: Using Technology to Deliver Simplicity

by Yuanto Kusnadi, Gary Pan, Thomas Lim
Discipline:
Digital Transformation
Courier company XDel Singapore is not only involved in express courier and delivery services, but also e-commerce and last-mile fulfilment, international and cross-border deliveries, as well as mailroom and logistics activities. It has grown from a two-man operation in 1993 to a firm of close to...
S$6.00

Bus Uncle Chatbot – Creating a Successful Digital Business

by Wong Yuet Nan, Hoe Siu Loon, Jovina Ang
Discipline:
Digital Strategy
This case study is set in September 2016 to April 2021. It describes how Abhilash Murthy used the Digital Product Management (DPM) framework to create the Bus Uncle chatbot and subsequently, to pivot to a successful digital business. The DPM framework combines Design Thinking, Lean Start-up and...
S$6.00

Bynd Artisan: A Retail Luxury Brand’s Journey of Innovation and Transformation

by Kapil Tuli, Sheetal Mittal
Discipline:
Brand management
Set in May 2020, this case describes the entrepreneurial journey of Bynd Artisan (Bynd), a Singapore-based atelier that sold premium paper and leather goods. Founded by Winnie Chan and James Quan in October 2014 as an entity distinct from Chan’s traditional paper and leather goods family business,...
S$6.00

SMU Challenge

by Seow Poh Sun, Sterling Huang, Wong Suay Peng, Thomas Lim
Discipline:
Accounting
The case describes the SMU Challenge game, a digital simulation game that students can play anytime and anywhere, to revise their knowledge of concepts they had learnt earlier.
Under the Financial Accounting topic of the app, the concepts that are covered include transaction analysis, double entry...
S$6.00

Taiger AI: Unbundling the Business Value of NLP

by Seema Chokshi, Lipika Bhattacharya, Wee-Kiat Lim
Discipline:
Strategy
Set in April 2020, the case talks about TAIGER, a software-as-a-service (SaaS) company providing natural language processing (NLP) solutions in a rapidly growing market where demand and competition for such solutions are high. TAIGER solutions could process and digitise large amounts of physical...
S$6.00

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