Skip to content Skip to navigation

You are here

Home » Buy Cases

Cases covering Singapore

Displaying 101 - 110 of 227 results

Funding Societies: Using Fintech to Support Small Businesses in Singapore

by Michelle Lee, Hannah H. Chang, Anirban Mukherjee
Discipline:
Marketing
Jacquelyn Yang is the Senior Marketing Manager at a young Singapore company, Funding Societies, in the nascent debt crowdfunding scene in the island city-state. Debt crowdfunding, also referred to as peer-to-peer (P2P) lending, represents an alternative source of loans for businesses to borrow...
S$6.00

When the Customer Is Not Queen: The Cautionary Tale of Sasa Singapore

by Lo Siaw Ling, Lau Yi Meng, Thomas Lim
Discipline:
Hybrid channels
Sa Sa International Holdings Limited, a leading cosmetics retail group in Asia, announced on December 2, 2019 that it would close all 22 stores in Singapore. It attributed the closures to the less-than-satisfactory performance of its Singapore operations for many years, where it had recorded losses...
S$6.00

Optimising Process Flows in Dragon Fruit Jam Production

by Wee Kwan Eng, Holly Ott, Cheah Sin Mei
Discipline:
Operations and processes
GSH Conserves was an artisanal jam producer in Singapore that specialised in using tropical fruits, such as dragon fruit, lychee, mango, etc., to handcraft high-quality jam in small batches. Founded in 2013 in a home kitchen, the demand for GSH Conserves jam and bottled fruits had grown organically...
S$6.00

Carousell: Growing a Peer-to-Peer Mobile App Business by Building a Community

by Seshan Ramaswami, Bonny Cheang Mei Qi, Liu Yuxi, Nicole Foo Quan Fang, Cheah Sin Mei
Discipline:
Business strategies
It was end-2019 and seven years into the founding of Carousell, a Singapore-headquartered peer-to-peer online classified advertisements marketplace started by three friends, Quek Siu Rui, Marcus Tan and Lucas Ngoo. Valued at US$550 million, Carousell had gained wide popularity with a presence in...
S$6.00

FWD: Customer-Centric Marketing in Online Insurance

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
In November 2019, David Broom, Chief Marketing Officer of FWD Singapore, replayed a commercial ad clip of his company, as he ruefully considered the competitiveness of the insurance market in Southeast Asia. Building competitive resilience in a cutthroat market dominated by large traditional...
S$6.00

Developing an Innovative Retail Concept to Showcase the Smart Home of the Future

by Geoffrey da Silva, Cheah Sin Mei
Discipline:
retail
In 2018, after nearly two decades of success in the highly competitive consumer electronics market of Singapore, Asian Home Electronics (AHE) Limited was once again searching for new frontiers to break through for its retail business. Having evolved from the traditional brick-and-mortar business...
S$6.00

Nium: Leveraging Fintech to Disrupt Cross-Border Remittance Services

by Annie Koh, David Fernandez, Cheah Sin Mei
Discipline:
Technology
Set in October 2019, this case presents the remarkable growth journey of Nium, a Singapore-headquartered fintech start-up in digital remittance. The founders are on a mission to disrupt the traditional remittance industry ridden with inefficiency and an opaque pricing structure, and are confident...
S$6.00

KYY: Storage Assignment in a Unit-Load Warehouse

by Lim Yun Fong, Marcus Ang
Discipline:
Operations Management
It is June 2019, and Lillian Lim of Mackor Consultancy, a third-party consultancy in Singapore, is at the newest warehouse of her client, KYY Group, a major third-party logistics provider. Headquartered in Singapore, KYY’s business activities span Asia.
In 2013, the company started construction of...
S$6.00

Amazon: Facing Low Customer Satisfaction in Singapore

by Marcus Ang, Chen Yongchang
Discipline:
Analytics
This case is set in 2018. The Institute of Service Excellence (ISE) at Singapore Management University conducted surveys in Singapore to measure customer satisfaction across 20 industries comprising more than 100 companies, and released the results as Customer Satisfaction Index of Singapore (CSISG...
S$6.00

Kobe Influencer Marketing: Building Brand Awareness via Social Media

by Patricia Lui, Lipika Bhattacharya
Discipline:
Marketing
This case won the Outstanding Case Writer Competition category at The Case Centre Awards and Competitions 2021.
More details here.

Interview with the case authors

Link to the case teaser


In July 2019, Evangeline Leong, co-founder and CEO of Kobe (a Singapore based start-up providing...
S$6.00

Pages

Looking for something?