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Cases tagged with Statistical Analysis

Displaying 1 - 2 of 2 results

Getting the Next Swipe: Improving Customer Loyalty for OCBC Bank Credit Cards

This case is set in 2020. In the latest credit cards sub-sector report from the Customer Satisfaction Index of Singapore (CSISG) survey by the Institute of Service Excellence (ISE) at the Singapore Management University, OCBC Bank’s credit card business was ranked last again in terms of customer...
S$6.00

Battling Dirty Toilets: Singapore’s Final Frontiers

This case, set in June 2018, chronicles the challenges that Jack Sim, self-made millionaire and founder of the World Toilet Organisation (WTO), encountered in his decades-long quest to clean up dirty public toilets in Singapore’s coffeeshops and hawker centres. A key obstacle he faced was the lack...
S$6.00

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