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Cases covering Singapore

Displaying 81 - 90 of 227 results

Innovating Singapore’s Chicken Rice

by Pascale Crama, Chon Phung Lim, Cintia Kulzer Sacilotto, Jovina Ang
Discipline:
Open innovation
This case is set in November 2020. Lao Hung Jia (LHJ) was a progressive chicken rice hawker stall that had embraced digital transformation and open innovation from e-retailing, e-payment, e-distribution to e-marketing. Even though these digital transformation initiatives had helped LHJ improve its...
S$6.00

Shining a Ray of Hope Through COVID-19

by Kenneth Goh, Jovina Ang
Discipline:
Pivots
This case is set in November 2020. Despite COVID-19, Ray of Hope (ROH), a crowdfunding charity in Singapore had grown crowdfunded donations for their clients (individuals requiring financial assistance) six-fold from S$500,000 (US$400,000) in 2019 to S$3 million (US$2.2 million) in the period April...
S$6.00

PUB’s PPP Journey: Learning How to Make the Most of a Scarce Resource

by Sock-Yong Phang, Thomas Lim, Flocy Joseph
Discipline:
Public-Private Partnerships
PUB, Singapore’s National Water Agency, is one of the heaviest users of the Public Private Partnership (PPP) model in the public sector. As of 2020, it had awarded seven PPP contracts for a total of five desalination and three NEWater plants. Among the key features of PUB’s PPP projects were the...
S$6.00

Cybersecurity at FireEye: Human+AI

by Steven Miller, Lipika Bhattacharya
Discipline:
Information Technology
This case won the Continuous Improvement: The Journey To Excellence category at the 2022 EFMD Case Writing Competition.
More details here.


Analysts have often compared keeping up with Cybersecurity threats to running on a treadmill that keeps speeding up; the runner cannot move forward and often...
S$6.00

National University Cancer Institute Singapore: Pioneering an Innovative Healthcare Model

by Daniel Z. Mack, Katharina Lange, Adina Wong, CW Chan
Discipline:
Process innovation
Associate Professor Chng Wee Joo, Director of the National University Cancer Institute Singapore (NCIS), started to move the treatment of cancer patients out of the hospital to the community and patients’ homes. This innovative business model was implemented to manage the lack of space in the...
S$6.00

Transforming the vision of retail with AI: Visenze

by Seema Chokshi, Lipika Bhattacharya
Discipline:
Marketing
Set in April 2020, with the backdrop of the Covid 19 pandemic, the case talks about the opportunities for visual search in the online retail market segment and beyond. Visense is a visual search software-as-a-service (SaaS) solutions provider with a pay-as-you-use, API based, market solution that...
S$6.00

Going Digital? Mission Possible: Hawkers United – Dabao 2020’s Takeaway from the Pandemic Fallout

by Lau Yi Meng, Lo Siaw Ling, Thomas Lim
Discipline:
Business process reengineering
Second-generation hawker Melvin Chew decided to set up the Hawkers United – Dabao 2020 Facebook group after the Singapore government announced that dining in at hawker centres, and all other food and beverage (F&B) establishments would be banned, following the imposition of the circuit breaker...
S$6.00

Growing Mapletree: Singapore’s Real Estate Finance Company

by Gerard George, Adina Wong, Lipika Bhattacharya
Discipline:
Strategy
In 2015, Mapletree Investments Pte Ltd (Mapletree), a real estate and capital management company headquartered in Singapore, was due to launch its new Five-Year Growth plan. The key decisions that the company needed to take were: should Mapletree extend its reach geographically outside Asia? Should...
S$6.00

From Franchisee to Startup: The Birth of LiHO Bubble Tea

by Seshan Ramaswami, Adina Wong
Discipline:
Marketing
The case begins in 2009, when the Gong Cha franchise was launched in Singapore by entrepreneur Rodney Tang with a sole outlet in a mall. Within two years, the franchise expanded to 20 outlets, and another five years later, there were 80 outlets in the city-state, and Gong Cha had a well-established...
S$6.00

Johnson & Johnson’s Choice of Regional Headquarters and Innovation Hub: Why Singapore?

by Arnoud De Meyer, Lipika Bhattacharya
Discipline:
International Business
In 2019, Ai Hua Ong, Group Chairperson, Asia Pacific of Johnson & Johnson (J&J), was ruminating over the choice of Singapore as the company’s regional headquarters (RHQ). While political stability, ease of doing business, a start-up friendly and open innovation ecosystem and supportive...
S$6.00

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