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Cases by Sheetal Mittal

Displaying 1 - 10 of 29 results

ACE in Singapore: Floating Fish Farm for Food Security and Sustainability

by Thomas Menkhoff, Kevin Cheong, Sheetal Mittal
Discipline:
sustainability, Strategy
The case is set in April 2023, five years since Leow Ban Tat, CEO of Aquaculture Centre of Excellence Pte Ltd (ACE), founded the Singapore-based seafood start-up with the objective to rear healthy fish sustainably and help Singapore improve its food security and self-sufficiency.
ACE’s fish farm ‘...
S$6.00

Transforming Blue Bird: Indonesia’s Top Mobility Provider’s Push for Sustainable Growth and Digitalisation in the Post-COVID Era

by Yuanto Kusnadi, Sheetal Mittal, Wee-Kiat Lim
Discipline:
Strategy
Set in 2023, this case describes the digitalisation and sustainability journey of Blue Bird, an Indonesia-based taxi business established in 1965. By 2014, when the company was publicly listed, it had become the country’s largest taxi provider. In 2023, it had expanded its business to include car...
S$6.00

An Uncommon Alliance: Unilever’s ‘The Vegetarian Butcher’ Meets Singapore’s ‘The Social Kitchen’

by Kenneth Goh, Sheetal Mittal, Daniel Z. Mack
Discipline:
Strategy
Set in 2022, the case describes the partnership between Unilever Food Solutions (UFS) and The Social Kitchen (TSK), a social enterprise, to launch Unilever’s flagship alt-meat brand ‘The Vegetarian Butcher’ (TVB) in Singapore. With a focus on ‘future foods’, Unilever planned to double the number of...
S$6.00

Amazon Vs Walmart: Clash of Business Models

by Nirmalya Kumar, Sheetal Mittal
Discipline:
Marketing
Set in 2021, this case describes how Amazon and Walmart have been two of the most successful retailers in history and are responsible for changing the rules of the game in the retail industry in the US. Over the years, the two firms had perfected contrasting business models to enable their...
S$6.00

S4Capital: Disrupting the Advertising Industry

by Kapil Tuli, Sheetal Mittal, Wee-Kiat Lim
Discipline:
Strategy
Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business model to meet the industry’s growing demand for agility, digital prowess, flexibility, and efficiency, better than the traditional, analogue,...
S$6.00

Hai Sia Seafood: A Traditional Business’s Journey of Innovation and Digitisation

by Gary Pan, Benjamin Lee, Sheetal Mittal
Discipline:
General Management
Set in May 2021, this case describes the journey of transformation Hai Sia Seafood (Hai Sia), a Singapore-based seafood company, embarked upon five years earlier.
Hai Sia, a family business established forty-five years earlier, supplied high quality, fresh, and processed seafood at competitive...
S$6.00

Developing the DfMA Ecosystem in Singapore’s Construction Industry

by Arnoud De Meyer, Sheetal Mittal
Discipline:
General Management
Set in 2019, this case describes the challenges faced in the adoption of DfMA (Design for manufacturing and assembly) concept by Singapore’s construction industry. Use of DfMA increased productivity manifold, requiring less time for completion and less manpower, in addition to providing a safer and...
S$6.00

Driving Successful Ageing in Singapore

by Ma Kheng Min, Jovina Ang, Sheetal Mittal
Discipline:
Age and generational issues
This case study is set in July 2021. It describes the ageing landscape in Singapore including the policies that have been developed to address Singapore’s rapidly ageing population and features the stories of two seniors.
Since the 1980s, the Singapore Government had been developing plans and...
S$6.00

Gucci: Staying Relevant in Luxury over a Century

by Nirmalya Kumar, Sheetal Mittal
Discipline:
Marketing
This case describes the journey of Gucci, a hundred-year-old luxury fashion brand, and how over the years it has reinvented its designs and marketing strategy to grow its market dominance world-wide.
In 2015, Gucci’s dismal performance over two successive years led the fashion house to rejig its...
S$6.00

Bynd Artisan: A Retail Luxury Brand’s Journey of Innovation and Transformation

by Kapil Tuli, Sheetal Mittal
Discipline:
Brand management
Set in May 2020, this case describes the entrepreneurial journey of Bynd Artisan (Bynd), a Singapore-based atelier that sold premium paper and leather goods. Founded by Winnie Chan and James Quan in October 2014 as an entity distinct from Chan’s traditional paper and leather goods family business,...
S$6.00

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