Skip to content Skip to navigation

You are here

Home » Buy Cases

Cases from all

Displaying 201 - 210 of 434 results

Encompass: Creating Innovation in Broadcast, Everyday

by Arnoud De Meyer, Anne-Valérie Ohlsson, Lipika Bhattacharya
Discipline:
Strategy
This is a two-part case series. Case A begins in October 2012, when Encompass Singapore has introduced innovative ways to increase the capacity of its facility to cope with its fierce growth over the past few years in the Pay-tv industry. The company has captured over 50% of the market for...
S$6.00

ARM Holdings: IP Licensing to Internet of Things

by Howard Thomas, Lipika Bhattacharya
Discipline:
Strategy
In the summer of 2016, ARM Holdings (ARM), a British semiconductor IP licensing firm, has been acquired by Japanese conglomerate SoftBank. The acquisition is a strategic leap for Softbank to expand its market outreach into the Internet of Things (IoT) market. Share prices of ARM have soared by 63%...
S$6.00

Asia Alpha Management (A) & (B): Tackling a Volatile Market

by Philip Zerrillo, Matthew Dearth
Discipline:
Finance
The case is set in April 2018 when, after a 5-year streak of investing success and resultant strong asset inflows, the performance Asia Alpha Management Pvt. Ltd. (AAM), a fictitious hedge fund, begins to lag from the beginning of the year. AAM’s co-Founder and Chief Investment Officer, Royston Lim...
S$6.00

Iuiga’s Conundrum: ‘Clicks’’ Only or ‘Bricks’ Too?

by Kapil Tuli, Sandeep R. Chandukala, Sheetal Mittal
Discipline:
Growth Strategy
Set in 2018, the case describes how Zang Hao, the CEO and co-founder of Iuiga, a Singapore based e-commerce start-up, eschewed the conventional e-retailing model by acquiring complete control over its value chain including ownership of the items retailed through the adoption of original design...
S$6.00

Singapore Management University: Marketing A Master of Business Administration Programme

by Seshan Ramaswami, Michelle Lee, CW Chan
Discipline:
Marketing
Lieven Demeester was the Associate Dean of the Singapore Management University (SMU) Master of Business Administration (MBA) programme. The University was launched in 2000 as a school with a distinctive approach to undergraduate education relative to two well entrenched local competing business...
S$6.00

Grab: Building A Leading O2O Technology Company in Southeast Asia

by Richard R. Smith, Adina Wong
Discipline:
Entrepreneurship and Innovation
The case is set the day after Grab Holdings (“Grab”) announced the acquisition of its largest rival, Uber, on 26 March 2018, and traces back its evolution from a start-up struggling to gain traction in its target market to the region’s first decacorn (start-up with $10 billion or more value)....
S$6.00

Maybank: Organisational Transformation Through Human Resources

by Fermin Diez, Adina Wong, Lakshmi Appasamy
Discipline:
Finance
It was January 2018. Nora Abd Manaf, Group Chief Human Capital Officer, Maybank, the largest bank by market capitalisation in Malaysia, is contemplating future challenges that the bank has to address in terms of artificial intelligence, the gig economy and a new generation of millennial employees....
S$6.00

Growing a Global Forest: Ant Financial, Alipay, and the Ant Forest

by Ryan Merrill, Hannah H. Chang, Liang Hao, Lan Yang, Adina Wong
Discipline:
Ethics and Social Responsibility
This case won the Teaching Cases on Sustainability category at the inaugural Financial Times Responsible Business Education Awards 2022.
More details here.

The case is set in January 2019, when Di Xu, the team leader of Ant Forest, a green initiative within the Chinese payment and lifestyle app...
S$6.00

Stranded: A Spark of Hope

by Rani Tan, Lakshmi Appasamy
Discipline:
Organisational Behaviour and Leadership
The ‘Stranded’ game is an experiential platform to learn lessons on team leadership in a situational context based on sudden changes of events. It is modelled primarily upon variables associated with contingency theories of leadership. The setting is a future dystopian world where resources are...
S$6.00

Singapore’s ‘Crazy Rich Asians’ Experience of City Branding

by Chee Wei Tan, Jiao Tan, Vignesh Baskaran, Mark Chong
Discipline:
Marketing
Tourism has been an important economic pillar for Singapore for decades, contributing 4% to Singapore’s Gross Domestic Product (GDP). While Singapore is a well-known destination with Asians and Europeans, the country has yet to become a popular choice for US travellers who lived outside the gateway...
S$6.00

Pages

Looking for something?