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Bellamy’s Turnaround in China

by Sterling Huang, YouTing Zhou
Discipline:
Auditing
Set in December 2017, the case discusses Bellamy’s Australia Limited (BAL)’s debacle in China, and its subsequent turnaround. BAL was the leading supplier of infant milk formula and baby food products in China, its largest export market. In mid-2016, the Chinese government, in a bid to control the...
S$6.00

Mobike: A Worthy Bike-Sharing Unicorn?

by Liang Hao, CW Chan
Discipline:
Finance
In August 2018, Felicia Wong, Chief Investment Officer at 88 Capital, the investment arm of a Hong Kong family office, was considering investing in a bike-sharing company. The bike-sharing business was booming in China, with the two dominant players Mobike and ofo rapidly expanding. Mobike had been...
S$6.00

Navigating an Eternal Ocean – EnerGaia’s Emergent Strategy in the Market for Spirulina

by Ryan Merrill, Simon JD Schillebeeckx
Discipline:
Social entrepreneurship
The case follows the evolution of EnerGaia, a technology firm pioneering rooftop production of spirulina (blue-green algae) in developing markets. The narrative and discussion questions focus on the strategic choices of the CEO, Saumil Shah. Core questions regard Saumil’s options for positioning...
S$6.00

Smartkarma: Market Opportunity in Investment Research

by Reddi Rayalu Kotha, Lipika Bhattacharya
Discipline:
Entrepreneurship
Co-founded by Raghav Kapoor in Singapore in 2014, Smartkarma was an innovative e-commerce-based independent platform for providing investment research - conceived in response to changes in banking industry regulations post the 2008 financial crisis. New industry regulations required investment...
S$6.00

Bold and Responsible Leadership in Uncharted Waters: The Future of BW Tankers

by Annie Koh, Flocy Joseph, Cheah Sin Mei
Discipline:
Strategy
This case was awarded runner-up in the Teaching Cases on Sustainability category at the inaugural Financial Times Responsible Business Education Awards 2022.
More details here.

Set in January 2019, the case follows Andreas Sohmen-Pao, Executive Chairman of the BW Group, as he reflects on a...
S$6.00

Accountant-General’s Department: Empowering Public Sector Finance through Data Analytics in Singapore

by Gary Pan, CW Chan
Discipline:
Data Analytics, Accounting and Control
In June 2018, Ow Fook Chuen, the Accountant-General of the Accountant-General’s Department (AGD), was in charge of the Accountant-General’s Department (AGD) as it sought to improve through innovation and the use of technology. Being the steward of public sector finance transformation, AGD partnered...
S$6.00

The Corporate Social Responsibility of TQLS Group in the Liangshan Prefecture (A), (B) & (C)

by Heli Wang, Cheah Sin Mei, He Bo, Zhang Hongliang
Discipline:
Agriculture
This case study describes Tieqilishi (TQLS) Group’s corporate social responsibility initiative in the Liangshan Yi Autonomous Prefecture in Sichuan, China.
Case A, set in 2016, describes the poverty-stricken Liangshan prefecture. Famous for ‘cliff villages’ (villages on top of high mountains...
S$6.00

Prudential Singapore: Subsidiary CEO Succession – Trick or Treat

by Gordon Perchthold, Lipika Bhattacharya
Discipline:
Strategy, Organisational Change
In October 2016, Wilf Blackburn, the CEO of Prudential Assurance Company Singapore (PACS) started an organisational transformation journey to reposition PACS as the number one insurance company in Singapore. Earlier that year, PACS’ market share had fallen from 22 per cent in the previous year to...
S$6.00

The Founding of Flipz: Living the Entrepreneurship Dream?

by Kenneth Goh, Cheah Sin Mei
Discipline:
E-commerce
Flipz is the pseudonym for a Hong Kong-based mobile classified app for consumer-to-consumer selling and buying of new and second-hand goods. Despite the initial skepticism towards their venture, the founders managed to gain traction with their app and eventually succeeded in raising venture funding...
S$6.00

Memaksa Steel

by Philip Zerrillo
Discipline:
Marketing
Memaksa Steel, an Indonesian steel products manufacturer, has recently developed a new finishing process that reduces the wear time on steel by 60% for products that are subjected to intense abrasion during use. The marketing department believes this innovation should be applied to steel saw blades...
S$6.00

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