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Cases by Ryan Merrill

Displaying 1 - 4 of 4 results

Growing a Global Forest: Ant Financial, Alipay, and the Ant Forest

by Ryan Merrill, Hannah H. Chang, Liang Hao, Lan Yang, Adina Wong
Discipline:
Ethics and Social Responsibility
This case won the Teaching Cases on Sustainability category at the inaugural Financial Times Responsible Business Education Awards 2022.
More details here.

The case is set in January 2019, when Di Xu, the team leader of Ant Forest, a green initiative within the Chinese payment and lifestyle app...
S$6.00

Navigating an Eternal Ocean – EnerGaia’s Emergent Strategy in the Market for Spirulina

by Ryan Merrill, Simon JD Schillebeeckx
Discipline:
Social entrepreneurship
The case follows the evolution of EnerGaia, a technology firm pioneering rooftop production of spirulina (blue-green algae) in developing markets. The narrative and discussion questions focus on the strategic choices of the CEO, Saumil Shah. Core questions regard Saumil’s options for positioning...
S$6.00

Shrimp on Smartphones? eFishery: Agile Innovation in Indonesian Aquaculture

by Simon JD Schillebeeckx, Ryan Merrill, Adina Wong
Discipline:
Entrepreneurship
Part A. In November 2016, Gibran Huzaifah, CEO of Indonesian firm eFishery that sells automated fish feeders for fish farmers, ponders a strategic pivot in the business–from hardware to data services. While his engineers struggle to develop a fish activity sensor to improve efficiencies and drive...
S$6.00

Miracle Mangroves: Funding of Green Shields in the Bay of Bengal

by Simon JD Schillebeeckx, Ryan Merrill
Discipline:
Social Enterprise and Ethics, Social Enterprise
The case captures the story of Worldview International Foundation (WIF), focusing especially in the 2012–2016 period during which the organisation started to restore and develop a mangrove forest in the Bay of Bengal on the west coast of Myanmar. The story focuses on the decision-making processes...
S$6.00

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