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Asian Management Insights (yearly subscription)

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Discipline:
Asian Management Insights aims to develop a body of knowledge and a narrative of innovation and creativity for trends in Asian management. It brings together some of the best and brightest of Asia's thought leaders and their solutions to address current Asian challenges.
This is a yearly...
S$38.00

#Coolestinterviewever: Inside the world’s first end-to-end recruitment campaign on Twitter

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Discipline:
Human Resources Management, Entrepreneurship and Innovation, Design and Management of Information Systems, Communications
This case study provides insight on how HCL technologies – one of India’s largest IT companies– pulled off the world’s first ever end-to-end recruitment on Twitter. It provides a background of why HCL adopted this strategy, the internal hurdles staff had experienced to launch the campaign as well...
S$6.00

7 Days Inn: An Entrepreneur’s Dilemma between Public and Private Ownership

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Discipline:
Strategy, Finance
Alex Zheng, co-chairman and CEO of 7 Days Inn, the second largest economy hotel chain in China, ponders over possible growth strategies for his company. Since its inception in 2005, 7 Days Inn had grown from a fledgling start-up to a leading budget hotel chain. In late 2009, despite the uncertain...
S$6.00

Toblerone Pricing at Airport Duty-Free Shops

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Special purchase by BITSoM till 20 October 2023.
S$6.00

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