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Miracle Mangroves: Funding of Green Shields in the Bay of Bengal

by Simon JD Schillebeeckx, Ryan Merrill
Discipline:
Social Enterprise and Ethics, Social Enterprise
The case captures the story of Worldview International Foundation (WIF), focusing especially in the 2012–2016 period during which the organisation started to restore and develop a mangrove forest in the Bay of Bengal on the west coast of Myanmar. The story focuses on the decision-making processes...
S$6.00

“No More Uncle”: Asian Men’s Beauty in the Marketing Spotlight

by
Discipline:
Marketing
This descriptive case discusses an emerging global market trend and opportunity – the increasing use of beauty products by men, especially those in Asia. “No More Uncle” captures the emotional motivation behind unappealing and/or older-looking men to transform themselves.
Ironically, Asian men were...
S$6.00

Thien Long Group Corporation: Stationery Success in Vietnam, Dynamic Ambition Beyond

by Philip Zerrillo, Havovi Joshi, Sheetal Mittal
Discipline:
Marketing
This case is set in 2017, when Co Gia Tho, Chairman of the Board at Thien Long Group Corporation (“TLG”), a Vietnam-based manufacturer and supplier of writing instruments and stationery products, is considering further international expansion. While Vietnam already had over 65,000 points of sale...
S$6.00

SureCash: Promoting Financial Inclusion in Bangladesh

by Aurobindo Ghosh, Lipika Bhattacharya
Discipline:
Finance
The case is set in December 2017, in Dhaka, Bangladesh, and describes the journey of a mobile financial service (MFS) provider called SureCash in Bangladesh, and the various facets of the MFS industry in the country.
The MFS industry in Bangladesh is perceived to be oliogopolistic. While this is a...
S$6.00

Mind the Drone: Virtual Reality Simulation

by Gary Chan Kok Yew, Lipika Bhattacharya
Discipline:
Business and Government Relations
Mind the Drone is a virtual reality (VR) game that requires a single-player only. The player is asked to select evidences in an accident case in which the victim had severe injuries. The game allows the players to analyse the scene of the incident where the accident took place and also analyse the...
S$6.00

Divestment of Changi International Airport Services by Temasek Holdings

by Terence Fan, Kim Chang Hyun, Koh Chaik Ming
Discipline:
Finance
In May 2004, Temasek Holdings (Temasek) initiates the divestment of Changi International Airport Services (CIAS), following the issuance of a third ground handling license to Swissport. Since its inception in 1977, CIAS had built a reputation of a successful and competitive operator at Changi...
S$6.00

Zara in China and India

by Nirmalya Kumar, Sheetal Mittal, Havovi Joshi
Discipline:
Marketing
In 2016, Inditex as a group with worldwide sales of US$24.9 billion, and Zara, as its flagship retail concept store, had recorded significant year-on-year growth in net sales at 11.5% and 13% respectively. However, despite a presence across 93 countries, Inditex’s regional sales contributions were...
S$6.00

Syntellix: Disrupting the Medical Implant Titans with a Screw that Disappears

by Adam Tatarynowicz, Havovi Joshi, Christopher Dula
Discipline:
Innovation & Entrepreneurship
Set in early October 2017, this case follows Utz Claassen, the founder and chairman of Syntellix – a medical parts company that specialised in the research, development and sales of bio-absorbable, metallic implants. Syntellix was founded in 2008 as a spin-off from the special research division at...
S$6.00

Zalora: Dressing Up the Mobile App to Engage Customers

by Srinivas K. Reddy, Sandeep R. Chandukala, Sarita Mathur
Discipline:
Marketing, Brand Strategy
This case looks at the challenges of managing a multi-channel marketing model. Specifically, it focuses on the significance, performance and value proposition of the mobile app platform in relation to the desktop and mobile web channels. In March 2013, Zalora, a leading online fashion retailer in...
S$6.00

Fullerton Myanmar: Delivering Financial Inclusion Through Social Impact and Technology

by Howard Thomas, Miguel Angel Soriano
Discipline:
Strategy, Financing, Financial strategy, Finance, Entrepreneurial finance
This case is set in 2017, three years after Fullerton Myanmar (FFMCL), a microfinance institution (MFI) in Myanmar, was founded by Fullerton Financial Holdings, a Singapore-based firm that invests and operates financial institutions in Asian emerging markets. Since its inception, FFMCL has been...
S$6.00

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