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Cases by Liang Hao

Displaying 1 - 9 of 9 results

Ant Fortune: Providing Universal Wealth Management Services in China

by Liang Hao, CW Chan
Discipline:
Fintech
In 2022, Wang Jun was the chairperson of Ant Fortune, a comprehensive wealth management platform under Ant Group. China’s economic growth since 1978 led to a significant increase in the number of people having sufficient money to invest. Ant Fortune aimed to provide inclusive wealth management...
S$6.00

Alibaba Cainiao’s Smart Green Logistics Strategy: Good for the Earth, Good for the Business

by Liang Hao, Cheah Sin Mei
Discipline:
Strategy
In November 2020, after the world’s largest online shopping festival, also known as Singles’ Day or “11.11 Global Shopping Festival” in China ended on a high note, the express delivery industry was again confronted with issues of burgeoning packaging waste and increasing carbon footprint from...
S$6.00

Pinduoduo: Driving E-Commerce in Rural China to Improve Farmers’ Livelihoods

by Liang Hao, Cheah Sin Mei
Discipline:
Social responsibility
Set in the midst of the Covid-19 pandemic in May 2020, the case illustrates Pinduoduo’s agile response to the crisis and its corporate social initiatives on rural revitalisation in China. Established in 2015 in Shanghai, Pinduoduo’s meteoric rise to become the third-largest shopping platform in...
S$6.00

Century Galaxy Group: The Price of Compassion

by Tzu-Kuan Chiu, Liang Hao, Wang Jialun
Discipline:
Finance
The case describes what happened in December 2019 when Guo Meiling, the chairwoman of Beijing Century Galaxy Group, needed to decide whether she should invest in the RMB 50 million (US$7.1 million) deal of Yisheng Health. Yisheng Health consisted of two O2O platforms, Yisheng At-home and Yisheng...
S$6.00

Ant Financial: The Road to Financial Inclusion in China through QR Codes and Technology-as-a-Service

by Liang Hao, Gabriel Lim Pang Keat, Cheah Sin Mei, Chiu Tzu-Kuan
Discipline:
Financial technology
Set in January 2020, this case presents Ant Financial’s success in promoting financial inclusion in China through its Quick Response (QR) Merchant Growth Plan. Established in 2014, Ant Financial grew out of Alipay, a mobile payment provider that served Alibaba’s e-commerce customers. Inheriting...
S$6.00

Music Securities: Making an Impact through Crowdfunding

by Liang Hao, Anant Kapoor, Bihong Huang, Dave Luo Jia Xuan
Discipline:
Crowdfunding
This case is set in October 2019. Masami Komatsu, CEO of Music Securities (MS), had received a request from Toyomi Electric Co. Ltd. Toyomi Electric had suffered damages to its factory and workforce in the 2011 earthquake that had struck Japan, and needed urgent financing to rebuild its production...
S$6.00

Artepharm: Commercialising the Malaria Cure in Africa

by Liang Hao, Yang Dongning, Jiang Han, Adina Wong
Discipline:
Emerging markets
This case is set January 2019. Song Jianping is senior advisor to Chinese pharmaceutical firm Artepharm, which has been engaging in malaria elimination in Africa since 2003. With a deep understanding of the African market, the company has developed an innovative approach to malaria elimination,...
S$6.00

Growing a Global Forest: Ant Financial, Alipay, and the Ant Forest

by Ryan Merrill, Hannah H. Chang, Liang Hao, Lan Yang, Adina Wong
Discipline:
Ethics and Social Responsibility
This case won the Teaching Cases on Sustainability category at the inaugural Financial Times Responsible Business Education Awards 2022.
More details here.

The case is set in January 2019, when Di Xu, the team leader of Ant Forest, a green initiative within the Chinese payment and lifestyle app...
S$6.00

Mobike: A Worthy Bike-Sharing Unicorn?

by Liang Hao, CW Chan
Discipline:
Finance
In August 2018, Felicia Wong, Chief Investment Officer at 88 Capital, the investment arm of a Hong Kong family office, was considering investing in a bike-sharing company. The bike-sharing business was booming in China, with the two dominant players Mobike and ofo rapidly expanding. Mobike had been...
S$6.00

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