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Cases by Ernst C. Osinga

Displaying 1 - 3 of 3 results

State Property Jewellery: Going for Gold with a Search Engine Optimisation (SEO) Strategy

by Ernst C. Osinga, CW Chan
Discipline:
Search engine marketing
Afzal Imram, co-founder of State Property, a fine jewellery retailer rooted in Singapore, had achieved a lot. Numerous celebrities, including Michelle Obama, Lady Gaga, Nicole Kidman, and Emilia Clarke, had worn State Property’s products. A second brick-and-mortar store had been opened in Singapore...
S$6.00

Who is the Right Influencer? A Social Network Analysis

by Ernst C. Osinga, Sandeep R. Chandukala, Lipika Bhattacharya
Discipline:
Marketing
This social network data analysis case presents the scenario of the launch of a new version of a popular video game called ‘Thrive in Space’ by a gaming company. The company’s Chief Marketing Officer Tina Lohn wants to run an influencer marketing campaign on social platform Twitch to reach its live...
S$6.00

Iuiga’s Challenge: Is Omni-channel worth it?

by Sandeep R. Chandukala, Ernst C. Osinga, Sheetal Mittal
Discipline:
retail
Set in January 2020, the case describes Singapore-based retailer Iuiga’s omni-channel journey. Launched in May 2017 as an e-commerce only venture, Iuiga offers a curated range of high- quality products in the ‘home and living’ category at affordable prices. It sources these products from China-...
S$6.00

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