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Cases covering Singapore

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Developing the DfMA Ecosystem in Singapore’s Construction Industry

by Arnoud De Meyer, Sheetal Mittal
Discipline:
General Management
Set in 2019, this case describes the challenges faced in the adoption of DfMA (Design for manufacturing and assembly) concept by Singapore’s construction industry. Use of DfMA increased productivity manifold, requiring less time for completion and less manpower, in addition to providing a safer and...
S$6.00

Popular Bookstore: Evolving into an Omni-Channel Retailer

by Geoffrey da Silva, CW Chan
Discipline:
Competitive Strategy
In 2020, amid the coronavirus pandemic, Chou Cheng Ngok, CEO of Popular Holdings Limited, a local multiproduct bookstore in Singapore, wanted to develop an omni-channel retail strategy to make up for the loss of foot traffic at the store. The book industry was already changing rapidly due to...

Honestbee: Adding a Brick and Mortar Store to its Online Business

by Tan Wee Liang, David Gomulya, CW Chan
Discipline:
Competitive Strategy
In January 2019, Raymond Holmes, head of the Singapore Association of Chief Marketing Officers (CMO), an informal roundtable of CMOs from multinational corporations, went to explore Habitat, a hi-tech grocery store by Honestbee, a food and grocery delivery company. The advent of e-commerce allowed...
S$6.00

Driving Successful Ageing in Singapore

by Ma Kheng Min, Jovina Ang, Sheetal Mittal
Discipline:
Age and generational issues
This case study is set in July 2021. It describes the ageing landscape in Singapore including the policies that have been developed to address Singapore’s rapidly ageing population and features the stories of two seniors.
Since the 1980s, the Singapore Government had been developing plans and...
S$6.00

g&m: Digital Transformation of an Insurance Agency

by Gary Pan, Lipika Bhattacharya, Benjamin Lee
Discipline:
Digital Transformation
Analysts have often compared Digital Transformation to an iceberg and a company embarking on it to a ship trying to manoeuvre the iceberg. Some facets of the transformation are easily visible, while others are under the water and difficult to identify and manage. Douglas Chia, Managing Director of...
S$6.00

HP Wealth Management: Pioneering External Asset Management in Singapore

by T. Mandy Tham, Esther Kong, Juliana Koh
Discipline:
Finance and investing
This case focuses on the growth journey of HP Wealth Management (HPWM), an early pioneer in the external asset manager (EAM) sector in Singapore. This case is motivated by two observations: (1) the inception of HPWM during a time of crisis when confidence in financial institutions was lost, and (2...
S$6.00

Tackling Customer Pain Points One by One: How TranSwap Converted Banking Diehards

by Tan Wee Liang, Neo Kok Beng, Thomas Lim
Discipline:
Start-ups
Fintech company TranSwap Pte Ltd was set up in Singapore by CEO Benjamin Wong and COO Lim Kien Leong to address customers’ bugbears when carrying out overseas money transfers. It began operating in 2017 and has since evolved to include products such as global payment and collections and multi-...
S$6.00

Kino Biotech and Kinofy: Shifting from “I” to “We”

by Yong Hsin Ning, Geng Xuesong, Wee-Kiat Lim
Discipline:
Entrepreneurship
Set in early 2021, this case is about Kino Biotech, a Singapore-based company producing health and beauty products, most notably its flagship brand, Kinohimitsu. Its operations and distribution have expanded globally, especially to Malaysia, Indonesia, and China. In April 2018, Kino Biotech...
S$6.00

Suu Balm: From Lead User Innovation to Rapid Growth

by Pascale Crama, Lipika Bhattacharya, Chon Phung Lim, Cintia Kulzer Sacilotto
Discipline:
Entrepreneurship and Innovation
This case is set in 2020 and talks about a start-up pharmaceutical marketing company - Good Pharma – based in Singapore. One of the first products the firm had embarked on marketing was Suu Balm, a cream for dry and eczema-prone skin, which had been formulated by a lead user - Dr Tey Hong Liang (Dr...
S$6.00

One Room at a Time: SensorFlow’s Sustainable Energy Management System for the Hospitality Industry

by Reddi Rayalu Kotha, Lakshmi Appasamy
Discipline:
Innovation
Set in June 2020 in the midst of the COVID-19 pandemic, the case traces the evolution of SensorFlow, an early-stage start-up offering an IoT-powered Energy Management Solution (EMS) to the hospitality sector in Southeast Asia. It documents the founding story and illustrates how the founders,...
S$6.00

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