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Cases covering Singapore

Displaying 31 - 40 of 227 results

Building the Keppel Seghers Tuas WTE Plant to Support Sustainable Waste Management

by Shantanu Bhattacharya, Flocy Joseph, CW Chan
Discipline:
Infrastructure and Urban Development
Shantanu Bhattacharya, Professor of Operations Management at Singapore Management University (SMU), observed how waste in Singapore was incinerated before it was poured into the country’s only landfill. The government wanted to maximise the country’s limited land resources by using waste-to-energy...
S$6.00

S4Capital: Disrupting the Advertising Industry

by Kapil Tuli, Sheetal Mittal, Wee-Kiat Lim
Discipline:
Strategy
Set in 2021, the case highlights how S4Capital, a digital-first advertising and marketing services company, develops a disruptive and innovative business model to meet the industry’s growing demand for agility, digital prowess, flexibility, and efficiency, better than the traditional, analogue,...
S$6.00

3M: Rethinking Regionalisation to Adapt to Supply Chain Disruptions

by Steven Miller, Lipika Bhattacharya
Discipline:
Strategy
Set in April 2022, this case delves into supply chain disruptions faced by 3M in and after the Covid-19 pandemic, and the strategies used by the company to cope with the challenges. The case begins by tracing the history of 3M as an ‘Innovation Machine’, and its internationalization strategy in its...
S$6.00

From Broadcaster to National Media Network: Tracing Mediacorp’s Evolution to a Transmedia Ecosystem

by Geng Xuesong, Andrew Chin, Thomas Lim
Discipline:
Digital Transformation
Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen...
S$6.00

OneMotoring: Driving the Digital Transformation of Vehicle Services in Singapore

by Lily Kong, Orlando Woods, Cheah Sin Mei, Tim Bunnell
Discipline:
Digital Transformation
The OneMotoring portal is a one-stop gateway to vehicle-related services and an integral resource for the motoring community in Singapore. From real-time traffic updates to renewing road tax, paying transport-related fees, and supporting the entire lifecycle of vehicle ownership, the portal offers...
S$6.00

Living with the Virus: Singapore’s 2021 Endemic Strategy in the COVID-19 Pandemic

by Tan Chin Tiong, Lim Tow Keang, Wee-Kiat Lim, Jovina Ang
Discipline:
Crisis management
On September 24, 2021, the Singapore Multi-Ministry Task Force (MTF) that spearheaded the national COVID-19 pandemic response decided to act more decisively to ensure that its endemic strategy would not be derailed by the infections which had been escalating since late August.
In the weeks that...
S$6.00

Amara Hotels & Resorts, Singapore: Building Competitive Advantage through Sustainability and CSR Initiatives

by Seshan Ramaswami, Josephine Tan, Thomas Lim
Discipline:
Marketing Strategy
Amara Hotels & Resorts is a family-managed public-listed company running three business hotels, one each in Singapore, Shanghai and Bangkok, in addition to a resort on the island of Sentosa off the southern coast of Singapore. The company is led by Albert Teo, the son of the hotel chain founder...
S$6.00

Strategy and Implementation for the Workplace of the Future: The Raffles Quay Asset Management Commercial Real Estate Story

by Robin Speculand, Tamas Makany, Jovina Ang
Discipline:
Strategy execution
This case study is set in June 2022, two and a half years since Raffles Quay Asset Management (RQAM) had rolled out its new vision in preparation for positioning itself for the workplace of the future. RQAM had been established in 2001 to manage and market the commercial properties developed by...
S$6.00

Marriott International: Deploying AI across Hotel Brands in Singapore

by Hannah H. Chang, Emerlyn Ng, Joyce Chua, Matthew Blower, Sarah de Souza, Tiffany Gwee
Discipline:
The case is set in 2021, amid accelerating digitalisation in Singapore, as Marriott International is facing pressure to innovate and review the AI strategy for its hotel brands. Marriott is the second largest hospitality player in terms of market share in Singapore, with AccorHotels Group holding...
S$6.00

Blackbox Chatbot: Designing Natural Language Conversations with Data

by Tamas Makany, Lipika Bhattacharya, Farid Mohammad
Discipline:
Technology and analytics
The case is set in May 2021 and talks about a Singapore-based small-medium enterprise decision science company called Blackbox (BB) and how it used conversational AI, human-centered design, and a technology innovation partner to design and develop a chatbot that helped its clients understand data...
S$6.00

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