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Cases by Reddi Rayalu Kotha

Displaying 1 - 10 of 10 results

Safe in India: Casting Light on the Dark Side of Workers’ Safety in the Automotive Industry

Discipline:
Set in 2023, the case documents the initiatives of the Safe in India Foundation (SII), a non-profit organisation, that aims to improve workers’ safety and social security in India’s automobile manufacturing industry. The issue is complex and multifaceted as the industry’s deep supply chain has many...
S$6.00

Ideas and Not Solutions: Enabling Innovation through Internal Crowdsourcing in the Tata Group

Discipline:
Ravi Arora, Vice President (Group Innovation), Tata Sons Private Limited, and his Group Innovation team initially faced difficulty when introducing the concept of open innovation to the Tata Group. They tried to ease the staff into embracing it by getting them to share problem statements, learn...
S$6.00

IPI: Championing Enterprise Innovation in Singapore

Discipline:
In 2021, IPI celebrated its tenth anniversary since its inception as a public-funded innovation intermediary in Singapore, a city-state with a strong focus on innovation as an economic growth strategy. Among the many initiatives promoted by the government agencies is open innovation — an approach...
S$6.00

One Room at a Time: SensorFlow’s Sustainable Energy Management System for the Hospitality Industry

Discipline:
Set in June 2020 in the midst of the COVID-19 pandemic, the case traces the evolution of SensorFlow, an early-stage start-up offering an IoT-powered Energy Management Solution (EMS) to the hospitality sector in Southeast Asia. It documents the founding story and illustrates how the founders,...
S$6.00

Smile Again! Applying Design Thinking to Improve the Dental Patient’s Experience

Discipline:
Set in 2019, this case illustrates a design thinking intervention programme carried out at the Elite’s Smile Specialized Medical Complex in the city of Taif in Saudi Arabia. The programme was part of a doctorate research project undertaken at the Singapore Management University.
The case...
S$6.00

Smartkarma: Market Opportunity in Investment Research

Discipline:
Co-founded by Raghav Kapoor in Singapore in 2014, Smartkarma was an innovative e-commerce-based independent platform for providing investment research - conceived in response to changes in banking industry regulations post the 2008 financial crisis. New industry regulations required investment...
S$6.00

Structo: A Start-Up in 3D Printing for the Dental Industry

Discipline:
Structo is a technology start-up conceived by Huub van Esbroeck and six other mechanical engineering undergraduates from National University Singapore (NUS) in 2014. The founding team at Structo had built a prototype of a 3D printer which could print four times faster than the 3D printers available...
S$6.00

Luxola to Sephora Online: Opportunities in Beauty

Discipline:
In 2011, Alexis Horowitz Burdick founded Luxola, an e-commerce platform selling branded cosmetics online in Singapore. By 2015, Burdick was able to expand her venture across 12 markets in Asia Pacific region and was acquired by Louis Vuitton Moet Hennesey (LVMH) under its cosmetics arm of Sephora....
S$6.00

Data Analytics-Driven E-Commerce for the Small Seller: Zilingo

Discipline:
Zilingo, a play on the word ‘Zillions’, is an online e-commerce platform for selling fashion products and was founded by Ankiti Bose and Dhruv Kapoor in Bangkok in 2015. Established with the vision of providing the small seller in South East Asia with an efficient online platform to sell their...
S$6.00

Singapore Post: Transforming Mail Services in the Internet Age

This case is set in August 2012 about ten months after the ‘Ready for the Future’ (RTF) Transformation Programme was implemented at Singapore Post Limited (SingPost). The programme came in response to new challenges and opportunities that had arisen in the postal industry. The results have so far...
S$6.00

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