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Cases by Geng Xuesong

Displaying 1 - 8 of 8 results

JUMBO Group: Transformation Recipe for Building and Scaling a Smart F&B Business

by Geng Xuesong, Andrew Chin, Thomas Lim
Discipline:
Digital Transformation
It has been a bumpy few years since 2020 for JUMBO Group CEO and Executive Director Ang Kiam Meng. JUMBO Group, like many other firms in the food and beverage (F&B) industry, faced significant challenges during the COVID-19 pandemic from 2020 to 2022. Prior to the pandemic, it had established...
S$6.00

Building a Global Omni-channel Commerce Ecosystem: The Shopify Story

by Geng Xuesong, Andrew Chin, Jovina Ang, Jonathan Chang
Discipline:
Digital platforms
The case describes Shopify’s journey from a small online store to a global technology company with an ecosystem of partners that comprised of tens of thousands of developers and partners.
From the inception of the company, Shopify’s competitive advantage had come from being merchant obsessed....
S$6.00

From Broadcaster to National Media Network: Tracing Mediacorp’s Evolution to a Transmedia Ecosystem

by Geng Xuesong, Andrew Chin, Thomas Lim
Discipline:
Digital Transformation
Since early 2021, Mediacorp had started discussions and planning for its Mediacorp 2030 vision. Several new initiatives were proposed to deepen its digital evolution as it entered the digital era. While it had faced serious challenges from digital players about a decade earlier, Mediacorp has seen...
S$6.00

The Rise and Demise of Airbus A380

by Geng Xuesong, Lipika Bhattacharya
Discipline:
Strategy
Set in July 2021, this case talks about the launch and discontinuation of the very large aircraft, A380, by leading aircraft manufacturer Airbus. The development of the A380 had been motivated by two key factors – the projected market trend of increased hub-and-spoke travel and the success of...
S$6.00

Kino Biotech and Kinofy: Shifting from “I” to “We”

by Yong Hsin Ning, Geng Xuesong, Wee-Kiat Lim
Discipline:
Entrepreneurship
Set in early 2021, this case is about Kino Biotech, a Singapore-based company producing health and beauty products, most notably its flagship brand, Kinohimitsu. Its operations and distribution have expanded globally, especially to Malaysia, Indonesia, and China. In April 2018, Kino Biotech...
S$6.00

Wistron vs. Luxshare: US-China Trade War and its Decoupling Effects from China

by Jonathan Chee, Geng Xuesong
Discipline:
Strategy management
Set in mid-2021, the case follows the events happening at the Taiwanese company, Wistron, which commenced operations as an Original Design Manufacturer (ODM) – a company that designs and produces products for other companies. Its founder, tech billionaire Simon Lin, started Wistron in 2001 as a...
S$6.00

REC Solar: Strategising on a Solar Coaster

by Geng Xuesong, Lipika Bhattacharya
Discipline:
Strategy

In 2017, the solar panel industry was in choppy seas due to a sudden drop in panel prices, and many large companies started to report bankruptcy. Steve O’Neil, the CEO of Renewable Energy Corporation (REC), was worried about the future of the solar industry and began reassessing REC’s market...
S$6.00

Co-Founders Of The North: A Strategy Simulation Game

by Geng Xuesong, Saumya Sindhwani, Whitney Zhang
Discipline:
Competitive Strategy, Alliances
Co-Founders of the North is a digital multiplayer turn-based strategy game. Players take on the role of “co-founders”, so named for their joint pioneering role in constructing buildings on a set of four fantasy islands. Players must both compete and cooperate, having to balance limited resources...
S$6.00

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