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Cases by Chon Phung Lim

Displaying 1 - 7 of 7 results

Ideas and Not Solutions: Enabling Innovation through Internal Crowdsourcing in the Tata Group

by Reddi Rayalu Kotha, Chon Phung Lim, Thomas Lim
Discipline:
Open innovation
Ravi Arora, Vice President (Group Innovation), Tata Sons Private Limited, and his Group Innovation team initially faced difficulty when introducing the concept of open innovation to the Tata Group. They tried to ease the staff into embracing it by getting them to share problem statements, learn...
S$6.00

IPI: Championing Enterprise Innovation in Singapore

by Reddi Rayalu Kotha, Cheah Sin Mei, Chon Phung Lim
Discipline:
Open innovation
In 2021, IPI celebrated its tenth anniversary since its inception as a public-funded innovation intermediary in Singapore, a city-state with a strong focus on innovation as an economic growth strategy. Among the many initiatives promoted by the government agencies is open innovation — an approach...
S$6.00

Lynk Biotech: Open Innovation Project Management

by Pascale Crama, Lipika Bhattacharya, Chon Phung Lim, Cintia Kulzer Sacilotto
Discipline:
Innovation
The case is set in July 2020, when Lynk Biotech (Lynk), a pharmaceutical research company based in Singapore is facing the dilemma of designing new products from its existing transdermal platform which is a well-researched proven technology developed by the company. Lynk was a university spin-off...
S$6.00

Neeuro: Revolutionising Digital Therapeutics through Open Innovation

by Pascale Crama, Christopher Dula, Chon Phung Lim, Cintia Kulzer Sacilotto
Discipline:
Innovation
The case begins in January 2016. Alvin Chan, CEO of Neeuro, reflects on the company’s three-year journey to bring their proprietary wearable technology EEG (electroencephalography) headband to market. The headband was meant for use alongside Neeuro’s mobile applications to improve the brain health...
S$6.00

Innovating Coatings at Nipo International

by Pascale Crama, Chon Phung Lim, Cintia Kulzer Sacilotto, Jovina Ang
Discipline:
Open innovation
This case study is set in November 2021. It describes how Amanda Khoo, Director of Nipo International (Nipo), had been exploring ways to innovate and expand the company’s core product that was bitumen-based coatings.
Khoo had led Nipo to embark on its innovation journey for more than 20 years. In...
S$6.00

Suu Balm: From Lead User Innovation to Rapid Growth

by Pascale Crama, Lipika Bhattacharya, Chon Phung Lim, Cintia Kulzer Sacilotto
Discipline:
Entrepreneurship and Innovation
This case is set in 2020 and talks about a start-up pharmaceutical marketing company - Good Pharma – based in Singapore. One of the first products the firm had embarked on marketing was Suu Balm, a cream for dry and eczema-prone skin, which had been formulated by a lead user - Dr Tey Hong Liang (Dr...
S$6.00

Innovating Singapore’s Chicken Rice

by Pascale Crama, Chon Phung Lim, Cintia Kulzer Sacilotto, Jovina Ang
Discipline:
Open innovation
This case is set in November 2020. Lao Hung Jia (LHJ) was a progressive chicken rice hawker stall that had embraced digital transformation and open innovation from e-retailing, e-payment, e-distribution to e-marketing. Even though these digital transformation initiatives had helped LHJ improve its...
S$6.00

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